1948–49 United States network television schedule (daytime)
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Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.
NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.
Fall 1948[]
10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | |
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ABC | local programming | Cartoon Teletales (M W) / The Singing Lady (Tu Th) | local programming | ||||||||||||||
CBS | local programming | (Tu Th) / | The Missus Goes a-Shopping / | local programming | 6:30 PM: The Adventures of Lucky Pup (since 8/23)
6:45 PM: local programming | ||||||||||||
NBC | local programming | Howdy Doody | local programming | ||||||||||||||
DMN | TV Shopper (since November 1)[1] | ? | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
Winter 1948/1949[]
10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ABC | local programming | ||||||||||||||||
CBS | local programming | (MWF) | (until 2/1) / (M Tu Th F) | local programming | 6:30 PM: The Adventures of Lucky Pup
6:45 PM: local programming | ||||||||||||
NBC | local programming | 5:00: These Are My Children
5:15: (variety) |
Howdy Doody | local programming | |||||||||||||
DMN | Welcome, Neighbors | The Stan Shaw Show | Man in the Street (to 12:15) / Amanda (from 12:15) | Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45) | Okay, Mother | ? | The Wendy Barrie Show | A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15) | ? | 6:30 PM: Russ Hodges' Scoreboard (F, to 6:45) |
On Dumont, half-hour-long live variety show Johnny Olson's Rumpus Room debuted on January 17. It aired in the 10:00 a.m. half-hour.
There is some dispute as to the exact lineup on DuMont. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.
Spring 1949[]
10:30 am | 11:00 pm | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ABC | local programming | ||||||||||||||||
CBS | local programming | (MWF) | local programming | 6:30 PM: The Adventures of Lucky Pup
6:45 PM: local programming | |||||||||||||
NBC | local programming | (M F, then Tu Th from 5/9, at 5:15) / (Tu Th) (to 5:15) | Howdy Doody | local programming | |||||||||||||
DMN | TV Shopper | ? | 11:45: A Woman to Remember (to 12:00, until May 2) | ? | 6:30 PM: Russ Hodges' Scoreboard (F) (to 6:45, until April 22) |
Summer 1949[]
10:30 am | 11:00 am | 11:30 am | noon | 12:30 pm | 1:00 pm | 1:30 pm | 2:00 pm | 2:30 pm | 3:00 pm | 3:30 pm | 4:00 pm | 4:30 pm | 5:00 pm | 5:30 pm | 6:00 pm | 6:30 pm | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ABC | local programming | ||||||||||||||||
CBS | local programming | The Ted Steele Show (to 7/9) | (MWF, to 7/9) | local programming | 2:30: local programming
2:45: (from 7/25) |
local programming | 5:00: local programming
5:15: (from 7/25) |
6:30 pm: The Adventures of Lucky Pup
6:45 pm: local programming | |||||||||
NBC | local programming | 5:00: (Tu Th until 14/7)
5:15: (Tu Th until 14/7) |
Howdy Doody | local programming | |||||||||||||
DMN | TV Shopper | ? | Okay, Mother[2] | ? | The Magic Cottage (since July 18)[3] |
- On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.
By network[]
ABC[]
Returning Series
- Cartoon Teletales
- The Singing Lady
CBS[]
Returning Series |
New Series
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Not Returning From 1947-48
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NBC[]
Returning Series |
New Series
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Not Returning From 1947-48
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Dumont[]
New Series
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See also[]
- 1948-49 United States network television schedule (prime-time)
Notes[]
- ^ "Archived copy". Archived from the original on 2011-10-06. Retrieved 2011-10-17.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
- ^ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.
Sources[]
- https://web.archive.org/web/20071015122215/http://curtalliaume.com/abc_day.html
- https://web.archive.org/web/20071015122235/http://curtalliaume.com/cbs_day.html
- https://web.archive.org/web/20071012211242/http://curtalliaume.com/nbc_day.html
- https://web.archive.org/web/20070803174527/http://soapoperahistory.com/daytime/series/womantoremember/index.htm
- United States weekday network television schedules
- 1948 in American television
- 1949 in American television