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The 2010 Cactus Pheasant Classic was held October 28–31 in Brooks, Alberta, Canada. It was the only event taking place in Week 8 of the Men's World Curling Tour for the 2010-11 curling season. The total purse for the event was $70,000 Canadian dollars (CAD). The event format was a 24-team triple knockout, with eight teams qualifying into a single-elimination playoff round to determine the champion. The winner, was to qualify for the 2010 Canada Cup of Curling, but the winning rink (Kevin Martin) had already qualified.