This article has multiple issues. Please help or discuss these issues on the talk page. (Learn how and when to remove these template messages)
A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. Please discuss further on the talk page.(January 2020) (Learn how and when to remove this template message)
This article contains wording that promotes the subject in a subjective manner without imparting real information. Please remove or replace such wording and instead of making proclamations about a subject's importance, use facts and attribution to demonstrate that importance.(January 2020) (Learn how and when to remove this template message)
This article needs additional citations for verification. Please help by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: – ···scholar·JSTOR(January 2020) (Learn how and when to remove this template message)
(Learn how and when to remove this template message)
The 30% Club is a campaign group of business chairpersons and CEOs taking action to increase gender diversity on boards and senior management teams. It was established in the United Kingdom in 2010 by Helena Morrissey with the aim of achieving a minimum of 30% female representation on the boards of FTSE 100 companies. That target was reached in September 2018. The Club now also has chapters in Australia, Brazil, Canada, East Africa, GCC, Hong Kong, Ireland, Italy, Japan, Malaysia, Southern Africa, Turkey and the United States. In 2015 Brenda Trenowden was appointed as the new lead for the UK chapter and as Global Chair of the campaign, reflecting its increased reach and scale since launch. As of June 2019, the leadership structure of the campaign further evolved in response to its ongoing success and international influence, with Ann Cairns joining as Global co-Chair of the campaign.[1] The Club continues to expand its global footprint and has exceeded its original UK goal, with 32.5% women sitting on FTSE 100 Boards as at September 2019.
The approach[]
The 30% Club adopts a collaborative, business-led approach - it does not believe in mandatory quotas and supports a voluntary approach aimed at realizing meaningful, sustainable change. The campaign's efforts are complementary to individual company efforts and existing groups, adding to these through measurable goals, collaboration and the visible and voluntary commitment of senior business leaders. The campaign focuses on amplifying the business case for gender diversity which evidences that diverse teams make better decisions (e.g. McKinsey & Company research of 180 publicly traded companies found ROEs were 53% higher for companies ranking in the top quartile of executive board diversity than those in the bottom quartile.[2] Similarly Credit Suisse found that companies where women made up at least 15% of senior managers had more than 50% higher profitability than those where female representation was less than 10% [3]).
