3G Capital
Type | Private |
---|---|
Industry | Investment management |
Founded | 2004 |
Headquarters | Rio de Janeiro New York City |
Key people | Jorge Paulo Lemann Alex Behring (Managing partner) Bernardo Hees |
Products | Hedge funds, Private equity |
Number of employees | 60+ |
Website | www |
3G Capital is a Brazilian-American multibillion-dollar investment firm,[1][2][3] founded in 2004 by Alex Behring, Jorge Paulo Lemann, Carlos Alberto Sicupira, Marcel Herrmann Telles and Roberto Thompson Motta.[4]
The firm is best known for implementing zero-based budgeting at its portfolio companies: Anheuser-Busch InBev, Restaurant Brands International (Burger King, Tim Hortons, and Popeyes Louisiana Kitchen), Kraft Heinz as well as partnering with Berkshire Hathaway for its acquisitions.[5][6][7][8]
Notable deals[]
In 2010, the company acquired Burger King for $3.3 billion, and subsequently took the company private. The deal was announced in September 2010, and was finalized in November.[9] Shareholders received $24.00 per share in cash.[9] Under new management, Burger King introduced a reworked menu and marketing strategies.[10] In June 2012, Burger King was once again listed as a publicly traded company through a $1.4 billion deal with . Despite the relisting, 3G Capital retained a 71% stake of the company.[10]
In December 2014, the Canadian government approved the purchase of Tim Hortons by 3G Capital for $12.5 billion. The acquisition merged Burger King with Tim Hortons as Restaurant Brands International.[11]
On 25 March 2015, it was announced that 3G Capital was in "advanced talks" to buy Kraft Foods for $40 billion, and merge it with Heinz to form the world's fifth largest food company.[12][13] Heinz was being advised in the transaction by Lazard and Kraft by Centerview Partners.[14]
In 2019 the firm submitted bids for ThyssenKrupp AG, but stepped out the negotiations,[15] ThyssenKrupp Elevator Technology unit was bought by a consortium for €17.2 billion.[16][17]
On September 2021, Kraft Heinz announced that , a Brazilian company focused on condiments and sauces, was being acquired for an undisclosed amount.[18] This acquisition follows the recent agreement with – a Turkey company focused on sauces – belonging to , for approximately $100 million.[19]
3G Capital portfolio[]
Beverage industry[]
- AB InBev (which owns Budweiser, Corona, Stella Artois and Guaraná Antarctica)
Food industry[]
- Kraft Heinz (which owns Oscar Mayer, Philadelphia, and )
Catering industry[]
Retail[]
- Americanas (which owns Skoob, and retained Blockbusters rights)
- Americanas Express
- Americanas Local
E-commerce[]
- B2W Digital (which owns Americanas, Submarino and Shoptime)
Offices and management[]
3G Capital has offices in Rio de Janeiro and New York City and the firm is run by managing partner Alex Behring in New York.[20][21]
References[]
- ^ Gara, Tom. "Will Heinz Get the Brazilian Treatment?". WSJ.
- ^ "Latin American Herald Tribune - Buffett's Berkshire Hathaway, Brazil's 3G Capital Buy Food Giant H.J. Heinz". laht.com.
- ^ "Company Overview of 3G Capital, Inc". Bloomberg Businessweek. Retrieved 8 January 2014.
- ^ "3G Capital - Founding Partners". www.3g-capital.com. Retrieved 8 April 2018.
- ^ Mahler, Daniel. "Zero-Based Budgeting Is Not a Wonder Diet for Companies". Harvard Business Review. Retrieved 30 June 2016.
- ^ Cheng, Evelyn (17 February 2017). "3G and Buffett's Berkshire behind what could be the largest US purchase of a foreign company". CNBC. Retrieved 14 December 2017.
- ^ "The lean and mean approach of 3G Capital". Financial Times. 7 May 2017.
- ^ "Can 3G Capital Keep Thriving on Acquisitions and Cost Cutting?". The New York Times. 7 March 2017.
- ^ a b Dealbook (15 October 2010). "3G Gets Nearly 94% of Burger King Shares". NYT. Retrieved 9 September 2015.
- ^ a b Warner, Melodie (1 August 2012). "Burger King's New Menu, Marketing Boost Profit". WSJ. Retrieved 9 September 2015.
- ^ "Tim Hortons confirms layoffs at headquarters, regional offices". CBC News. 27 January 2015. Retrieved 28 January 2015.
- ^ "Kraft and Heinz merger to form world's fifth-largest food company". Reuters. 25 March 2015. Retrieved 25 March 2015.
- ^ Primack, Dan (25 March 2015). "Is Buffett behind 3G Capital's $40 billion play for Kraft Foods?". Fortune. Retrieved 25 March 2015.
- ^ Gelles, David, "Kraft and Heinz to Merge in Deal Backed by Buffett and 3G Capital", New York Times, 25 March 2015. Retrieved 25 March 2025.
- ^ "3G Bids for Thyssenkrupp Elevators". Bloomberg.com. 12 November 2019. Retrieved 30 September 2021.
- ^ "3G Bids for Thyssenkrupp Elevators". Bloomberg.com. 21 January 2020. Retrieved 30 September 2021.
- ^ "thyssenkrupp sells Elevator Technology business for €17.2 billion to consortium of bidders led by Advent, Cinven and RAG foundation". thyssenkrupp. 27 March 2020. Retrieved 30 September 2021.
- ^ "Kraft Heinz Enters Into Agreement to Acquire Brazilian Food Company Hemmer". ir.kraftheinzcompany.com. 23 September 2021. Retrieved 29 September 2021.
- ^ "Kraft Heinz Announces Agreement to Purchase Assan Foods, Headquartered in Istanbul, Turkey". ir.kraftheinzcompany.com. 11 June 2021. Retrieved 29 September 2021.
- ^ "3G Capital Website". Retrieved 23 February 2013.
- ^ "Factbox: 3G Capital, Buffett's partner in Heinz buyout". Reuters. 14 February 2014. Retrieved 23 February 2013.
External links[]
- Financial services companies established in 2004
- American companies established in 2004
- Brazilian companies established in 2004
- 2004 establishments in New York City
- Hedge fund firms in New York City
- Companies based in Rio de Janeiro (city)
- Private equity firms of Brazil
- Investment companies based in New York City