5-Minute Crafts
5-Minute Crafts | ||||||||||||||||
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YouTube information | ||||||||||||||||
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Created by | TheSoul Publishing | |||||||||||||||
Years active | 2016–present | |||||||||||||||
Genre |
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Subscribers | 74.7 million[1] | |||||||||||||||
Total views | 21.85 billion[1] | |||||||||||||||
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Updated: 9 December, 2021 |
5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing.[2][3][4] As of November 2021, it is the 11th most-subscribed channel on the platform.[5] The channel has drawn criticism for unusual and potentially dangerous life hacks and its reliance on clickbait.[3][6][7]
Video format[]
5-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook.[8][9] The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments. The channel's videos employ a style where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually food and DIY ingredients and tools.[10]
Tubefilter described the channel as a "kid-friendly purveyor of DIY videos".[2]
History[]
TheSoul Publishing was founded by Russia-based entrepreneurs Pavel Radaev and Marat Mukhametov, a team with backgrounds in social media content creation, who launched AdMe.[3][11] In March 2017, the company founded the YouTube channel, Bright Side.[12][13] On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing.[14] The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.[15]
In 2017, the channel's subscriber and video view counts started to grow rapidly. In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers.[16] In 2017 and onward, various sub-channels were also created by TheSoul Publishing.[citation needed]
In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation.[17] By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time.[3] During one week in December 2018, the channel received over 238 million video views.[2]
In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest.[18]
In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home activities.[19]
As of November 16, 2021, the channel has 74.4 million subscribers, ranking it as the eleventh most-subscribed channel not operated by YouTube.[5]
Criticism[]
Vox characterized 5-Minute Crafts as "bizarre", describing its content as "do-it-yourself-how-to's that no person could or should ever replicate", and criticizing the channel's heavy use of clickbait thumbnails.[3] Mashable described the channel's videos as "nonsensical" and possibly a form of trolling, singling out a video which claimed to demonstrate how soaking an egg in vinegar and then maple syrup will make it "bigger than before".[6]
BBC's Click criticized 5-Minute Crafts for its "fake kitchen hacks": when following the instructions of a video in which a fresh corncob produced popcorn when microwaved, the presenter found the cob was only warmed up.[7] Ann Reardon of How to Cook That described clickbait recipe channels including 5-Minute Crafts as the "fake news of the baking world". In particular, she criticized a 5-Minute Crafts video in which a strawberry was soaked in bleach to produce a "white strawberry", saying it would be dangerous if a child were to replicate it and eat the result.[7]
See also[]
References[]
- ^ a b "About 5-Minute Crafts". YouTube.
- ^ a b c Cohen, Joshua (December 12, 2018). "Top 50 Most Viewed YouTube Channels Worldwide • Week Of 12/9/2018". Tubefilter. Retrieved March 23, 2019.
- ^ a b c d e Jennings, Rebecca (November 12, 2018). "YouTube is full of cringey, clickbait DIY channels. They're even weirder than you think". Vox. Retrieved March 23, 2019.
- ^ "Privacy Policy". Bright Side. TheSoul Publishing. Retrieved March 24, 2019.
- ^ a b "Top 100 YouTube Channels sorted by Subscribers". Social Blade. Retrieved December 4, 2020.
- ^ a b Anderson, Sage. "Bizarre DIY video makes an egg that's 'bigger than before' and the internet asks — why?". Mashable SEA. Retrieved July 17, 2020.
- ^ a b c "The fake 'kitchen hacks' with billions of views". BBC News. Retrieved July 17, 2020.
- ^ Sarmmah, Surupasree (April 1, 2018). "'Life hack' videos gain in popularity among youth". Deccan Herald. Retrieved March 23, 2019.
- ^ Decaille, Nia (March 21, 2019). "These 'how to' videos on YouTube won't teach you how to be a better adult. But they're not supposed to". The Washington Post. Archived from the original on March 22, 2019. Retrieved March 23, 2019.
- ^ Horwitz, Jeff (October 9, 2019). "Why Life Hack Videos Seem Too Good to Be True. (They Are)". Wall Street Journal. ISSN 0099-9660. Retrieved December 7, 2020.
- ^ Агаджанов, Максим (July 1, 2015). "Создатели AdMe.ru запускают англоязычный проект". Хабр (in Russian).
- ^ Kaplan, Lisa (December 18, 2019). "The Biggest Social Media Operation You've Never Heard of Is Run Out of Cyprus by Russians". Lawfare. Retrieved December 28, 2019.
- ^ Jennings, Rebecca (November 12, 2018). "Why YouTube is riddled with bizarre DIY videos". Vox. Retrieved December 28, 2019.
- ^ "5-Minute Crafts – YouTube about page". 5-Minute Crafts. YouTube. Retrieved March 23, 2019.
- ^ "5-Minute Crafts First Video Ever". Youtuber Magazine. April 22, 2018.
- ^ Wile, Rob (June 29, 2017). "9 smart things to buy as an investment in your future". Mic. Retrieved March 23, 2019.
- ^ Klein, Jessica (April 11, 2018). ""Clean With Me" Videos Peak On YouTube Ahead Of Springtime". Tubefilter. Retrieved March 23, 2019.
- ^ "Building successful multi-channel social media strategies during COVID-19 -". June 11, 2020. Retrieved September 6, 2020.
- ^ "Barbie Shows Off Her COVID-19 Craft Projects". www.mediapost.com. Retrieved September 6, 2020.
- DIY culture
- English-language YouTube channels
- Internet properties established in 2016
- YouTube channels launched in 2016
- 2016 establishments in Cyprus
- DIY YouTubers
- YouTube controversies
- TheSoul Publishing