9X Media

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9x Media
TypeMusic television network
Entertainment news online venture
Country
India
Founded2007
by Indrani Mukerjea
Key people
Pradeep Guha – Managing Director
Former names
INX Network
Official website
9xmedia.in

9X Media is the largest Indian music broadcaster operating 4 music television channels and a Bollywood news portal – www.spotboye.com. The four music channels are 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi) and 9X Tashan (Punjabi).

History[]

The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.

In March 2009, chairman & Chief Strategy Officer (CSO) Peter Mukerjea and founder & CEO Indrani Mukerjea left their management roles at INX Media.[1][2][3]

In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.[4] It was planned to be acquired by Zee Entertainment Enterprises in October 2017 for the cost of ₹160 crore, however the plan fell through in March 2018.[5][6]

In June 2020, the company shut down its English music network 9XO.

Current stations[]

  • 9XM : is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. Its popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.[7]
  • 9X Jalwa : IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.
  • 9X Tashan: is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.[8][9]
  • 9X Jhakaas: is First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.[10]
  • SpotboyE : A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.
  • 9x Malayalam, 9x Tamil : Upcoming channels

Former stations[]

  • 9X A general entertainment channel bought by ZEE and later shut down.
  • 9XO: The company's contemporary English & International music channel.[11] It ceased broadcasting on 1 June 2020.

Controversies[]

Further information: INX Media Case

References[]

  1. ^ "Peter And Indrani Mukerjea Stepping Down At INX; Pradeep Guha To Come Onboard As Consultant". contentSutra. 10 March 2009.
  2. ^ "Peter Mukherjea: Fresh twist: Woman allegedly killed by TV tycoon's wife Indrani Mukerjea was her daughter, not sister | India News - Times of India". The Times of India.
  3. ^ "Murdered Woman Was Indrani Mukerjea's Daughter, Not Sister: Police".
  4. ^ "INX Media renamed 9X Media". afaqs!. 5 August 2010. Archived from the original on 19 September 2016. Retrieved 10 February 2012.
  5. ^ "Zee to acquire 9X Media, its arms for ₹160 cr". The Hindu Business Line. 6 October 2017. Retrieved 18 November 2017.
  6. ^ "ZEE terminates 9X Media acquisition".
  7. ^ "9XM gets into licensing and merchandising business". afaqs news bureau. afaqs. 5 August 2010. Retrieved 19 December 2015.
  8. ^ "Super Hit Punjabi Music Channel to launch on 31st August 2011" (PDF). 9X Media. 30 August 2011. Archived from the original (PDF) on 5 January 2012. Retrieved 10 February 2012.
  9. ^ "9X Media Group launches Punjabi music channel 9X Tashan". CI Team. camapignindia.com. 31 August 2011. Retrieved 19 December 2015.
  10. ^ "9X Jhakaas presents Maha Ganapati Utsav". indiantelevision.com. 6 September 2013. Archived from the original on 29 January 2015. Retrieved 24 November 2013.
  11. ^ "9X Media's intl music channel 9XO launches on 24 April". IT Team. indiantelevision.com. 23 April 2012. Retrieved 19 December 2015.
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