APN Outdoor

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APN Outdoor
Founded2004 Edit this on Wikidata
Headquarters
Sydney
,
Australia
ProductsOutdoor advertising
ParentJCDecaux
Websitewww.apnoutdoor.com.au

APN Outdoor was an Australian outdoor advertising company based in Sydney, Australia.

History[]

Former APN Outdoor logo

APN Outdoor was founded by APN News & Media in 2004 when it consolidated the operations of its acquired outdoor ad firms Cody, Australian Posters and Buspak.[1][2]

In 2011, APN News & Media sold half the business to Quadrant Private Equity, and in 2015 sold the other half.[3] This severed business links from APN News & Media, despite retaining the name "APN", which caused some confusion in the market until APN News & Media rebranded as Here, There & Everywhere in 2017.[4]

The business was listed on the Australian Securities Exchange in 2014.[5][6] At the time of listing, Quadrant retained a 20% stake in the company and management held 2.5%.[2]

Richard Herring was CEO of the company from its founding until retiring after 22 years in 2017.[7] James Warburton became CEO in 2017.[8]

In 2017, APN Outdoor planned to merge with rival outdoor advertising company oOh!media, however was aborted after the Australian Competition & Consumer Commission raised preliminary concerns.[9]

In June 2018, JCDecaux made a takeover bid worth $1.1 billion, suggesting APN Outdoor would complement the former's existing Australian assets.[10] The takeover was approved in late 2018, shortly after which APN Outdoor ceased trading on the ASX and became a subsidiary of JCDecaux with the latter's branding adopted.[11]

References[]

  1. ^ "APN Outdoor - Business Directory". Brand South Australia. Retrieved 26 May 2018.
  2. ^ a b "APN Outdoor Group IPO Prospectus" (PDF). ASX. Retrieved 26 May 2018.
  3. ^ "APN set to sell outdoor business to Quadrant". AdNews. 22 October 2013. Retrieved 20 May 2018.
  4. ^ Ward, Miranda (4 May 2017). "APN News & Media rebrands as HT&E". Retrieved 26 May 2018.
  5. ^ Kaye, Bryan (21 October 2014). "Australia's APN Outdoor to raise $289 mln in IPO - source". Reuters. Retrieved 26 May 2018.
  6. ^ Hayes, Alex (11 November 2014). "APN Outdoor close down on first day of trading". Mumbrella. Retrieved 20 May 2018.
  7. ^ Doctor, Daisy (2 August 2017). "APN Outdoor CEO Richard Herring exits after 22 years". Ad News. Retrieved 26 May 2018.
  8. ^ "Warburton continues APN shake-up". The Australian. News Corp Australia. 23 April 2018. Retrieved 26 May 2018.
  9. ^ Doctor, Daisy (19 May 2017). "APN and Ooh! scrap merger, slam ACCC intervention". Ad News. Retrieved 26 May 2018.
  10. ^ "APN shares leap after JCDecaux offer". Nine Finance. 21 June 2018. Retrieved 22 June 2018.
  11. ^ Wallbank, Paul (15 October 2018). "APN Outdoor shareholders approve JC Decaux deal". Mumbrella.

External links[]

Official website

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