Aarong

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Aarong

Type	NGO
Industry	Design, sales of clothing, accessories, jewellery, home goods, development, economic empowerment of women
Founded	Dhaka, Bangladesh (18 December 1978 (1978-12-18))
Founder	Ayesha Abed Martha Chen
Headquarters	Dhaka , Bangladesh
Area served	Bangladesh
Key people	Tamara Hasan Abed, Managing Director Mohammad Ashraful Alam, Chief Operating Office Rajesh Khajuria, Chief of Design and Product Development Sasi Kumar, Head of Operation, AAF,
Products	Clothing Jewellery Fabric Non-textile craft Leather goods Footwear Houseware
Revenue	US$120 million (2018)
Website	www.aarong.com

Zamindar ginny dolls on sale at an Aarong store

Aarong (Bengali: আড়ং; meaning Village Fair) is a chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-one outlets in nine Bangladeshi metropolitan cities.

The organisation was established in 1978. Aarong operates production units in rural and semi-urban areas as a part of its social enterprise model and provides the market linkage through its own retail outlets.^[1]

Allegations[]

Directorate of National Consumers' Right Protection (DNCRP) fined Tk4.5 lakh to Uttara outlet of Aarong and closed it for a day for selling same products in double price within a gap of five days. Following on a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true. Monjur Mohammad Shahriar, deputy director of Directorate of National Consumers' Right Protection (DNCRP) led the drive but he was transferred later.^[2]

References[]