Abbott Mead Vickers BBDO

AMV
Type	Subsidiary of Omnicom Group
Industry	Advertising, marketing
Headquarters	London, England
Key people	Sarah Douglas; (CEO); Alex Grieve; (ECD);
Parent	BBDO
Website	amvbbdo.com

Abbott Mead Vickers BBDO (AMV BBDO) is an advertising agency that works with over 85 brands, including BT, Diageo, Walkers, and Mars. AMV campaigns may incorporate digital, social, experiential, print or broadcast media.

AMV is part of the BBDO network, the third largest agency network in the world and part of the Omnicom Group.

Company Overview[]

AMV's in-house capability includes: community management, data analysis, video content production, live event management and brand partnerships.

AMV has produced several award-winning campaigns, including Guinness ‘surfer’ and more recent work:

Walkers Sandwich
Snickers 'You're not you when you're hungry'
The National Lottery '#pleasenotthem'

In August 2016, the agency lost the Sainsbury's account, that it had held for 35 years, to Wieden+Kennedy.^[2]

Recent Work[]

Additionally, their work with Bodyform gained media attention as well as Mog's Christmas Calamity.^[3]

Team[]

Alex Grieve is Executive Creative Director and Sarah Douglas is CEO.^[4]

History[]

AMV was founded by David Abbott (1938-2014), Peter Mead, and Adrian Vickers.^[5]^[6]^[7]

References[]

^ "Company Website". Retrieved 29 January 2019.
^ "Sainsbury's moves £60m ad account to Wieden & Kennedy". Retrieved 2018-08-16.
^ "Work | All". UK’s most creative agency AMVBBDO. Retrieved 2018-09-17.
^ "Company Website". Retrieved 29 January 2019.
^ "Creative Hall of Fame / David Abbott". www.oneclub.org. Retrieved 2018-09-17.
^ "Campaign50: Watch the ads that made Abbott Mead Vickers BBDO great". Campaign.
^ "David Abbott, co-founder of Abbott Mead Vickers BBDO dies aged 75". The Drum. Retrieved 2020-08-10.

Abbott Mead Vickers BBDO launches social media unit, Anne Cassidy, 17 March 2011, Campaign.
AMV launches specialist data analytics arm, Anne Cassidy, 14 July 2011, Campaign.

External links[]

Official website

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[1] "Company Website". Retrieved 29 January 2019.

[2] "Sainsbury's moves £60m ad account to Wieden & Kennedy". Retrieved 2018-08-16.

[3] "Work | All". UK’s most creative agency AMVBBDO. Retrieved 2018-09-17.

[4] "Company Website". Retrieved 29 January 2019.

[5] "Creative Hall of Fame / David Abbott". www.oneclub.org. Retrieved 2018-09-17.

[6] "Campaign50: Watch the ads that made Abbott Mead Vickers BBDO great". Campaign.

[7] "David Abbott, co-founder of Abbott Mead Vickers BBDO dies aged 75". The Drum. Retrieved 2020-08-10.

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