Affinity4
Type of business | affinity-based marketing, telecommunications |
---|---|
Available in | English |
Headquarters | Virginia Beach, Virginia |
Area served | Non-profit organizations |
Owner | BN Media, LLC |
Key people | Stephen D. Halliday, Jay Sekulow, John Kingston, Jeremy McGee |
Services | long distance, wireless, dial-up Internet, DSL, motorist assistance, and more. |
Divisions | Affinity4, Beliefnet |
URL | http://www.affinity4.com/ |
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, Affinity4 has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family, and the American Center for Law & Justice.
History[]
The predecessor to Affinity4, LifeLine Communications, was founded in 1992, and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
Name Change[]
In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company's values: people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services[]
Affinity4 launched its first product, long distance telephone service, followed closely by Affinity4 Internet Service, as well as other products like wireless service, roadside assistance programs, a savings program, and more.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.
In September 2016, Patheos.com was added to the family of brands.[5]
GiveBack Program[]
Pursuant to Affinity4's GiveBack Program, Affinity4 donates up to 10% of the proceeds it receives from customers that purchase Affinity4 products and services to each customer's designated nonprofit organization.
Partner Organizations[]
Affinity4 partners with charities, ministries, and other nonprofit organizations.
Board of directors[]
• Stephen D. Halliday • Jay Sekulow • John Kingston
References[]
- ^ "Company delivers cash for charities". Virginia Business. July 29, 2009.
- ^ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
- ^ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
- ^ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010. Archived from the original on July 7, 2010.
- ^ "Beliefnet Announces Acquisition of Patheos". PR Newswire. September 6, 2016.
External links[]
- Companies based in Virginia Beach, Virginia
- Financial services companies established in 1992
- Charity fundraisers
- 1992 establishments in Virginia