Again (Ayumi Hamasaki EP)

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Again
Ayumi-hamasaki-again-regular.jpg
EP by
Ayumi Hamasaki
ReleasedDecember 8, 2012 (2012-12-08)
Recorded2012
GenrePop
LabelAvex Trax
ProducerMax Matsuura
Ayumi Hamasaki chronology
Love
(2012) 		Again
(2012) 		A Classical
(2013)

Again (stylized as again) is the fourth extended play by Japanese recording artist Ayumi Hamasaki from her fourteenth studio album Love Again (2013). The EP contains the songs "Wake Me Up", "Sweet Scar", "Snowy Kiss" and "Ivy", alongside remixes and instrumental versions of the original tracks. Produced by longtime collaborator Max Matsuura, Again is a pop EP.

Again was released as the second part of Hamasaki's fifteenth anniversary celebration on December 8, 2012 by Avex Trax. It received mixed reviews from music critics; some critics commended the songs "safe" composition while some criticized the production and delivery. Charted as a single on the Japanese Oricon Singles Chart, it reached number seven. All tracks from Again received an accompanying music video and was included on the DVD version.

Background and release[]

In September 2012, Hamasaki and her label Avex Trax confirmed that they would release five new music releases from November 2012 until March 2013 to commemorate Hamasaki's fifteenth year in music business on April 8, 2013.[1] Avex confirmed the releases of two extended plays; Love (November 2012) and Again (December 2012), and announced plans to release the compilation album A Classical and a live DVD Arena Tour 2012: Hotel Love Songs.[2][3] Love was released first, reaching number four on the Japanese Oricon Singles Chart and was certified gold by the Recording Industry Association of Japan (RIAJ) for exceeding shipments of 100,000 units.[4][5] Hamasaki announced plans on releasing a new studio album, and revealed that the recordings from both EPs would be included on the album. Again contains four original tracks: "Wake Me Up", "Sweet Scar", "Snowy Kiss" and "Ivy".[6] Again was released on December 8, 2012, through Avex Trax on two formats: a stand-alone CD and a CD and DVD package.[6][7] The music videos to "Wake Me Up", "Sweet Scar" and "Snowy Kiss" were featured on the DVD version of the EP.[7]

Composition[]

All lyrics to Again were written by Hamasaki herself, while the album was produced by long-time collaborator Max Matsuura.[6] The album opener, "Wake Me Up", is a "glossy 1980s" electronic rock song that was compared to the work of British group Duran Duran.[8][9] The second track "Sweet Scar" is a pop ballad that features violin sections, piano riffs and woodwind instruments, which was noted as a musical departure from her signature "big orchestrated strings and stadium drums".[8] The third track "Snowy Kiss" is an uptempo dance-pop song that lasts six minutes long, and "Ivy" has Hamasaki singing in higher octaves with a slower tempo.[9] Again features an acoustic remix of "Missing" and "Melody" that appeared on Love, one remix each for "Wake Me Up" and "Snowy Kiss" and the original instrumentals.[6]

Reception[]

The songs from Again received mixed reviews. Random J from Asian Junkie reviewed "Sweet Scar" and "Wake Me Up" individually. For "Sweet Scar", he commented "The past four years in J-pop have been dire on the ballad front, but Ayu manages to come through here with “Sweet Scar“, exhibiting the only moment of the album where she changes gears from her quotidian norm when it comes to ballads." He concluded on the song by stating "Ayu can deliver a nice ballad without musical theatrics, and that her voice is at its most emotive when she isn’t screeching like some demon ho of the underworld."[8] For "Wake Me Up", he highlighted it as an album stand out track, saying that it was a "banger".[8] CDJournal.com reviewed each song individually. For "Wake Me Up" and "Sweet Scar", they praised Hamasaki's vocals for being "powerful" and "strong". For "Snowy Kiss", they praised Hamasaki's songwriting and commended the production, while they commended Hamasaki's subtle vocals on "Ivy".[9]

Charting as a single, Again reached number seven on the Japanese Oricon Singles Chart and lasted ten weeks in the chart.[4] Again sold over 53,000 units in Japan, her lowest charting and selling EP to date and her first EP not to achieve a certification by the Recording Industry Association of Japan (RIAJ).[10][A]

Track listing[]

All lyrics are written by Ayumi Hamasaki.

CD
No.TitleMusicArranger(s)Length
1."Wake Me Up" (Original Mix)Hiten Bharadia, Philippe-Marc Anquetil, Bardur HabergTasuku4:05
2."Sweet Scar" (Original Mix)D.A.I.Yuta Nakano4:12
3."Snowy Kiss" (Original Mix)Tetsuya KomuroYuta Nakano6:10
4."Ivy" (Original Mix)Tetsuya KomuroYuta Nakano4:39
5."Missing" (Orchestra Version)Kazuhiro HaraYuta Nakano5:13
6."Melody" (Acoustic Piano Version)Yasuhiko HoshinoShingo Kobayashi5:20
7."Wake Me Up" (Remo-con Remix)Hiten Bharadia, Philippe-Marc Anquetil, Bardur HabergRemo-con4:54
8."Snowy Kiss" (Shohei Matsumoto Remix)Tetsuya KomuroShohei Matsumoto7:02
9."Wake Me Up" (Instrumental)Hiten Bharadia, Philippe-Marc Anquetil, Bardur HabergTasuku4:05
10."Sweet Scar" (Instrumental)D.A.I.Yuta Nakano4:12
11."Snowy Kiss" (Instrumental)Tetsuya KomuroYuta Nakano6:10
12."Ivy" (Instrumental)Tetsuya KomuroYuta Nakano4:39
DVD
No.TitleLength
1."Wake Me Up" (Video Clip) 
2."Snowy Kiss" (Video Clip) 
3."Sweet Scar" (Video Clip) 

Credits and personnel[]

Credits adapted from the EP's liner notes.[6]

Charts and certifications[]

Notes[]

  1. ^ Sales provided by Oricon database and are rounded to the nearest thousand copies.

References[]

  1. ^ 浜崎あゆみ、「毎月8日」に5ヶ月連続新作発表 (in Japanese). Oricon Style. Retrieved 15 June 2014.
  2. ^ Love (Extended play). Namie Amuro. November 8, 2012.CS1 maint: others in cite AV media (notes) (link)
  3. ^ "浜崎あゆみ 5ヶ月連続リリース記念特集". mu-mo Shop. Retrieved 15 June 2014.
  4. ^ Jump up to: a b c 浜崎あゆみのリリース一覧 [List of Ayumi Hamasaki's Releases]. Oricon (in Japanese). Retrieved August 17, 2014.
  5. ^ ゴールド等認定作品一覧　2012年11月 [Works Receiving Certifications List (Gold, etc) (November 2012)] (in Japanese). Recording Industry Association of Japan. December 10, 2012. Retrieved February 4, 2014.
  6. ^ Jump up to: a b c d e Again (Extended play). Namie Amuro. December 8, 2012.CS1 maint: others in cite AV media (notes) (link)
  7. ^ Jump up to: a b Again (Extended play and DVD). Namie Amuro. December 8, 2012.CS1 maint: others in cite AV media (notes) (link)
  8. ^ Jump up to: a b c d Random J. "Review – Ayumi Hamasaki – Love Again". Asian Junkie. Archived from the original on February 19, 2015. Retrieved July 4, 2015.
  9. ^ Jump up to: a b c "Ayumi Hamasaki / Love Again". CDJournal.com. Retrieved July 4, 2015.
  10. ^ Jump up to: a b "オリコンランキング情報サービス「you大樹」" [Oricon Ranking Information Service 'You Big Tree']. Oricon (in Japanese). Retrieved May 21, 2014.
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