Aileen O'Toole

From Wikipedia, the free encyclopedia

Aileen O’Toole is an Irish journalist, a co-founder of The Sunday Business Post and an online communication consultant.

Life[]

Early life[]

From the Northside of Dublin,[1] Aileen O'Toole attended Manor House School in Raheny. After her Leaving Certificate she pursued a diploma in journalism, on what was then the only formal course in that area in Ireland, becoming the first in her family to qualify at third-level.[2]

Career[]

Journalism[]

A business journalist, O'Toole was made editor of Business & Finance magazine at the age of 29, the first woman to edit a national business title in Ireland.[1]

O'Toole was one of the four co-founders of The Sunday Business Post newspaper in 1989, and was both a director and Deputy Editor.[1]She was a shareholder in the business until 1997, when it was sold to Trinity Mirror plc., which yielded a personal payout in excess of 1.1 million pounds. She continued as Deputy Editor for some time thereafter.[3]

Digital marketing and strategy[]

In 2001, O'Toole co-founded an online communications and marketing consultancy, AMAS Ltd. with Maeve Kneafsey, the former CEO of one of Ireland's most active magazine publishers, Mike Hogan's Hoson Group.[4] After buying out Kneafsey, O'Toole continued AMAS[5] which provides strategic advice to private and public organisations on their online channels.

O'Toole has led a series of significant strategy projects for clients such as the Bank of Ireland Group and Diageo,[1] the National Consumer Agency, Forfás, Aer Lingus and a number of Irish-based multinationals.[citation needed]

Not-for-profit work[]

O'Toole has served as a director of a number of not-for-profit organisations. She was a member of the board of Chambers Ireland,[6] the country's largest business network, with 60 affiliated chambers and 13,000 members. She has also been a member of the board of Business in the Community (BITC),[7] which promotes corporate responsibility and corporate community involvement in Ireland. She also served on the board of ASH Ireland,[8] which is focused on reducing the impact of tobacco use in Irish society.

O'Toole is, as of 2019, and since 2014, a member of the board of the statutory body, the Road Safety Authority of Ireland.[9]

Media[]

In March 2009, following an appearance on RTÉ's Prime Time current affairs programme about the state of the Irish economy, she launched the Ideas Campaign.[10] "After Prime Time , people contacted me and agreed that we need to have different conversations about the Irish economy – about looking forward, about recognising positive developments in the economy and about capitalising on our qualities as an economy," she told reporters.[11] "At the very least, we’re hoping that this campaign will start those conversations."

Personal life[]

O'Toole is married to Padraig, and has three children. In 2012, she tweeted extensively about two episodes of cancer, in 1994 and recently.[12][13]

References[]

  1. ^ Jump up to: a b c d Staff writer (uncredited) (5 February 2006). "Aileen O'Toole". The Irish Independent. Retrieved 10 May 2019.
  2. ^ O'Toole, Aileen (9 October 2013). "My old school photo". TheJournal.ie. Retrieved 7 May 2019.
  3. ^ "Executives to become millionaires as `Sunday Business Post' sold". The Irish Times. 20 August 1997. Retrieved 28 May 2019. Dublin newspaper executives are to become millionaires ... will each receive over £1.1 million
  4. ^ "Post co-founder sets up Web firm". The Irish Times. 16 September 2001. Retrieved 17 May 2019.
  5. ^ "AMAS website". Archived from the original on 2008-12-04. Retrieved 2008-11-28.
  6. ^ Chambers Ireland Board
  7. ^ "Board of Business in the Community Ireland". Archived from the original on 2009-02-20. Retrieved 2008-11-28.
  8. ^ Board members of ASH Ireland
  9. ^ "Board of the RSA - Aileen O'Toole" (PDF). The Road Safety Authority. Retrieved 10 May 2019.
  10. ^ The Ideas Campaign website Archived 2009-03-11 at the Wayback Machine
  11. ^ "New website aims to beat the downturn with bright ideas" - Irish Times newspaper
  12. ^ Cullen, Paul (8 September 2012). "Tweets used to highlight cancer experience". The Irish Times. Retrieved 10 May 2019.
  13. ^ "Businesswoman stunned by support after sharing #mycancerstory". Journal.ie. 9 September 2012. Retrieved 17 May 2019.
Retrieved from ""