Akasa Air

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Not to be confused with Alaska Airlines.
Akasa Air
Akasa Air logo.svg
Founded2021
HeadquartersMumbai, Maharashtra, India
Key peopleVinay Dube
Aditya Ghosh
Websitewww.akasaair.com

Akasa Air, a brand of SNV Aviation Private Limited,[1] is an Indian low-cost[2] airline headquartered in the city of Mumbai, Maharashtra, India. It is backed by Rakesh Jhunjhunwala.[3][4]

It is aiming to start flights in late May or early June after getting its first Boeing 737 MAX aircraft in April.[5] In the first 18 months, it will serve domestic routes with a focus on the metro to tier-2 cities and, thereafter, expand to international destinations. [6]

Vision & Values[]

Akasa Air’s vision is to be the most trusted airline in India with its below eight values.

  • Collaboration
  • Empathy
  • Honesty
  • Humility
  • Perseverance
  • Positivity
  • Respect
  • Sustainability [7]

Corporate Affairs & Brand Identity[]

Founding Team[]

  • Vinay Dube - Founder, Managing Director, and Chief Executive Officer
  • Aditya Ghosh – Co-Founder
  • Praveen B Iyer - Co-Founder and Chief Commercial Officer
  • Belson Coutinho - Co-Founder and Chief Marketing & Experience Officer
  • Anand Srinivasan - Co-Founder and Chief Information Officer
  • Bhavin Joshi - Co-Founder and SVP Leasing & Procurement
  • Neelu Khatri - Co-Founder and SVP Corporate Affairs
  • Sanjay Dube - Co-Founder
  • Niraj Dube - Co-Founder[8]

Branding[]

On 22 December 2021, Akasa Air unveiled its brand logo and identity on 'The Rising A' theme. Elements of the sky inspire their logo. It symbolises the below three things.

  • The warmth of the sun
  • The effortless flight of a bird
  • The dependability of an aircraft wing

The brand tagline is "It's Your Sky", which sums up the inclusive brand experience by reminding us that the sky embraces everyone.

The brand colours selected are ‘Sunrise Orange’ and ‘Passionate Purple’, reflecting the airline's warm, Youthful, respectful nature.  [9]

History[]

During March 2021, reports surfaced that Vinay Dube the former CEO of Jet Airways and GoFirst planned to launch a new low-cost carrier in India with former GoFirst Chief Commercial Officer (CCO), Praveen Iyer and Head of Flight Operations, Nikhil Ved.[10][11]

In July 2021, India billionaire trader Rakesh Jhunjhunwala invested $35 million for a 40% stake in the carrier.[12][13]

It received a No Objection Certificate from the Ministry of Civil Aviation in October 2021.[14][15] The airline is in the process of receiving its Air Operator's Certificate (AOC) next as well.[16] After receiving an AOC the airline will start operations within 3 to 6 months.[17] The airline is aiming to launch flights in the summer of 2022.[14] Akasa Air is eyeing the Boeing 737 MAX for their operations and has stated that they aim to induct around 70 of those planes in the next four years.[18]

On 22 December 2021, the airline unveiled its brand identity and logo, with the tagline It's Your Sky.[19] [20] The airline said the symbol 'rising A' was inspired by elements from the sky - "It symbolises the warmth of the rising sun, the effortless flight of a bird and the dependability of an aircraft wing," it said.[21]

Fleet[]

On 16 November 2021, Akasa Air ordered 72 Boeing 737 MAX aircraft valued at nearly $9 billion in list prices. The order consists of 737 MAX 8 and the high-capacity 737 MAX 200 variants.[22]

Akasa Air fleet
Aircraft In service Orders Passengers Notes
Boeing 737 MAX 8 — 72 189
Boeing 737 MAX 200 — 197
Total — 72

References[]

  1. ^ "Akasa Air Orders 72 Fuel-Efficient 737 MAX Airplanes to Launch Service in Fast-Growing Indian Market". MediaRoom. Retrieved 2022-02-21.
  2. ^ "Akasa Air not ultra low cost; will seek nod to fly international routes next summer: Vinay Dube". www.msn.com. Retrieved 2022-01-12.
  3. ^ "Rakesh Jhunjhunwala-promoted Akasa Air's Holding Company SNV Aviation Registered Using Vinay Dubey's Address". Moneycontrol. 2021-08-04. Retrieved 2021-08-06.
  4. ^ "Rakesh Jhunjhunwala-promoted Akasa Air Gets No-objection Certificate From Civil Aviation Ministry, DGCA: Reports". Moneycontrol. 2021-08-04. Retrieved 2021-08-06.
  5. ^ "Akasa Air take off likely in late May or early June: CEO Vinay Dube". Business Standard India. Press Trust of India. 2022-01-25. Retrieved 2022-02-13.
  6. ^ Chandra, Jagriti (2022-01-18). "Interview | Akasa Air: Will get first aircraft in April, flights from May or June, says founder". The Hindu. ISSN 0971-751X. Retrieved 2022-02-13.
  7. ^ "Akasa Air | About Us". www.akasaair.com. Retrieved 2022-02-14.
  8. ^ "Akasa Air | Leadership". www.akasaair.com. Retrieved 2022-02-24.
  9. ^ Team, BS Web (2021-12-22). "Rakesh Jhunjhunwala-backed Akasa Air unveils its brand identity". Business Standard India. Retrieved 2022-02-24.
  10. ^ "Jet Airways' ex-CEO Is Reportedly Looking To Start Another Airline". Simple Flying. 2021-03-19. Retrieved 2021-11-17.
  11. ^ "Vinay Dube, ex-CEO of Jet Airways and GoAir, plans to launch new domestic airline by end of 2021-India News , Firstpost". Firstpost. 2021-03-18. Retrieved 2021-11-17.
  12. ^ "Rakesh Jhunjhunwala Airline's $9 Billion Order For Boeing 737s". NDTV.com. Retrieved 2021-11-17.
  13. ^ Shukla, Tarun. "Akasa Air's take-off: with the Big Bull in cockpit, the low-cost airline has no room for mistakes". The Economic Times. Retrieved 2021-11-17.
  14. ^ a b Sharma, Anu (2021-08-04). "Rakesh Jhunjhunwala's Akasa Air gets NOC from Aviation Ministry, aims flight take off by 2021 end". CNBCTV18. Retrieved 2021-08-06.
  15. ^ "Rakesh Jhunjhunwala's Akasa Air gets NOC from Ministry of Civil Aviation". www.timesnownews.com. Retrieved 13 October 2021.
  16. ^ "Rakesh Jhunjhunwala's Akasa Air Gets Govt Nod, Aims To Fly From Next Year". www.businessworld.in. Retrieved 13 October 2021.
  17. ^ "Aviation Industry gives nod to Rakesh Jhunjhunwala-backed Akasa Air to operate in India". www.deccanherald.com. 11 October 2021. Retrieved 13 October 2021.
  18. ^ "Akasa: India's New Ultra Low-cost Airline". www.airwaysmag.com. 14 August 2021. Retrieved 13 October 2021.
  19. ^ "Rakesh Jhunjhunwala-backed Akasa Air unveils aircraft livery". www.timesofindia.com. 22 December 2021. Retrieved 22 December 2021.
  20. ^ "India's newest carrier Akasa Air unveils brand logo. 5 things to know". www.hindustantimes.com. 22 December 2021. Retrieved 22 December 2021.
  21. ^ "Akasa Air unveils livery for its planes, top things to know about Rakesh Jhunjhunwala backed airline". Zee News. 2021-12-23. Retrieved 2022-01-04.
  22. ^ "Akasa Air Orders 72 Fuel-Efficient 737 MAX Airplanes to Launch Service in Fast-Growing Indian Market". MediaRoom. Retrieved 2021-11-17.
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