Alex Willcock

Alex Willcock is a British designer and businessman. He is the founder and former CEO of Imagini^[1] and founder of Maker and Son.^[2] He was married to Sophie Conran, and founded Maker & Son with their son Felix.^[3] They also have a daughter, Coco.^[4]

Imagini was a London-based software firm founded in 2006. It used images instead of questions to do marketing tasks .One software application matched up a person's choices with that of others in a database, and suggests possible others with similar dispositions and worldviews.^[1]

References[]

^ ^a ^b Victor Keegan: Looking at a new way to make friends | Technology, The Guardian, 9 August 2007.
^ "Alex Willcock and Felix Conran Share Their Inspirations". Vanity Fair. 4 June 2021. Retrieved 3 August 2021.
^ Alex, Ella; er (12 May 2021). "Inside the home of... Sir Terence Conran's protégé". Harper's BAZAAR. Retrieved 3 August 2021.
^ Joss, Astrid. "Inside Coco Conran's chic Christmas wedding to Alex Vardaxoglou". Tatler. Retrieved 3 August 2021.

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[keegan-1] Victor Keegan: Looking at a new way to make friends | Technology, The Guardian, 9 August 2007.

[2] "Alex Willcock and Felix Conran Share Their Inspirations". Vanity Fair. 4 June 2021. Retrieved 3 August 2021.

[3] Alex, Ella; er (12 May 2021). "Inside the home of... Sir Terence Conran's protégé". Harper's BAZAAR. Retrieved 3 August 2021.

[4] Joss, Astrid. "Inside Coco Conran's chic Christmas wedding to Alex Vardaxoglou". Tatler. Retrieved 3 August 2021.

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