Amanda Broderick

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Professor Broderick in 2015

Amanda Jayne Broderick (born 1971) is a British marketer, academic and academic administrator who has been the vice-chancellor and president of the University of East London since September 2018.[1] She is also professor of international business.

Biography[]

With family origins in Afghanistan, Belgium, Ireland and Hull, Broderick was born in 1971 and brought up in Staffordshire, England. She graduated from De Montfort University in Leicester, UK with a 1st Class Bachelor of Arts (BA) degree in marketing and psychology and a Doctor of Philosophy (PhD) degree in international business.

Career[]

She previously lectured at the University of Newcastle, the University of Salford, Durham University, Coventry University, Aston University and De Montfort University. Before moving to Newcastle University, she was pro-vice chancellor (International Priorities) and founding executive dean of the College of Business & Law, University of Salford;[2] principal of St. Cuthbert’s Society (a Durham University College) [2] and deputy dean of Durham Business School.[2] She also led the development of the University Academy 92, founded by the Class of ’92 and Lancaster University and launched in September 2017.[3] In 2019, she was elected as UK representative on the Association of Commonwealth Universities Council. [4]

Research[]

Broderick’s expertise lies in the fields of international business, marketing psychology and strategic communications.[5] She has authored two seminal texts in her field [6] and has a track record in research and enterprise funding. [7]

Professional service[]

During her tenure as dean at Salford, it was the 2014 Times Higher Education Business School of the Year.[8]

In 2019, she was elected as UK representative on the Association of Commonwealth Universities (ACU) Council.

References[]

  1. ^ King, Jon. "University of East London appoints new vice-chancellor". Newham Recorder. Retrieved 2019-10-11.
  2. ^ Jump up to: a b c "Amanda Broderick becomes UEL VC - University of East London (UEL)". www.uel.ac.uk. Retrieved 2019-10-15.
  3. ^ Wheatstone, Richard (2014-08-08). "Class of '92 sign deal for students to help run @SalfordCityFC". men. Retrieved 2019-10-15.
  4. ^ "Vice-chancellors from across the Commonwealth join the ACU's governing body". www.acu.ac.uk. Retrieved 2019-10-15.
  5. ^ "ResearchGate". ResearchGate.
  6. ^ "Amanda J. Broderick - Google Scholar Citations". scholar.google.co.uk. Retrieved 2019-10-15.
  7. ^ Moutinho, Luiz; Bigné, Enrique; Manrai, Ajay K. (2014-01-10). The Routledge Companion to the Future of Marketing. Routledge. ISBN 9781136242861.
  8. ^ "Salford Business School wins Times Higher Education Business School of the Year award | News portal | University of Salford, Manchester". www.salford.ac.uk. Retrieved 2019-08-09.
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