In June 2014 Pop Will Eat Itself released "Reclaim the Game (Funk FIFA)" and "Watch the Bitch Blow" in August, with the latter appearing on Anti-Nasty League. In preparation for the album's release the single "Digital Meltdown" was featured on Soccer AM on 28 March 2015.[4] Following the album's pre-order and digital release on 25 April 2015 the band embarked on a 9-date tour of England starting with a sold-out gig in Leicester on 22 May 2015 and concluding at Leamington Spa on 30 May 2015.[5] A video for was released on 1 May 2015 [6]
Reception[]
The album received critical acclaim from a number of reviews. Writing for Louder Than War, David J Harris noted "It’s an album that’s brimming with vitality. Many of the verses are rapped over thick driving bass riffs that rip into stimulating metal guitar licks fused with instantaneous catchy choruses" and awarded the album 9/10.[1] Rockregeneration.co.uk noted the album's "political/social commentary" and highlighted the album's punk rock attitude stating "Throughout this album is the underlying message to [...] rise up against what is happening around you".[7] In writing for Record Collector, Tim Peacock awarded the album 4/5, praising the tracks Watch The Bitch Blow, Digital Meltdown stating that the album "credibly hark(s) back to the Poppies at their hard-hitting, Dos Dedos-era best" [2]
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