Antler Luggage

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Antler Ltd
TypeLimited Company
IndustryLuggage
Founded1914 (in Birmingham, United Kingdom)
FounderJohn Boultbee Brooks
Headquarters
London
,
United Kingdom
Key people
Graham Clements (MD)
Amber Spencer–Holmes (CMO)
ProductsLuggage
OwnersATR Holdings Ltd

Antler is a British company that has been designing and manufacturing luggage since 1914. The company is currently headquartered in London, United Kingdom.[1]

History[]

1914–1930[]

The son of a famous bicycle seat manufacturer, John Boultbee Brooks, in 1914, decided to enter the market of passenger luggage, producing leather wardrobe trunks for ocean voyages and unique motor trunks which were attached to cars.[2] A keen interest in wildlife soon led to the adoption of the stag’s head and antlers as the official brand symbol for the luggage line, and has remained to this day.

1939–1945[]

Through necessity, Antler started producing haversacks, webbing belts and military equipment. After World War II, there was return to the luggage business with innovation playing their part again, with the development of soft sided luggage.

1950s[]

Tourism boomed in the 1950s as air travel became more accessible and affordable. Antler needed to adjust to consumer demands, with products that combined soft and hard materials and fabrics in one suitcase.

1960s[]

Antler moved from the Midlands to Bury, North Manchester in 1962. Antler also had sites in Mossley, Littleborough and Exeter. Antler employed four hundred workers in 1965 and exported their products internationally.

Today[]

The team of Midland of Lloyds Development Capital (L.D.C.) backed the management buyout of luggage brand Antler in May 2010.[3][4]

Antler then left its headquarters in Bury, Greater Manchester in May 2013 to relocate in Central London.[5] This relocation was followed by more changes in the subsequent years and most notably the relaunch of RevelationLondon, the sister brand of Antler in January 2016.[6] Antler was sold to Endless LLP in July 2017.[7]

Antler was sold to ATR Holdings in February 2020 but went into administration on 18 May 2020.[8][9] The company announced it was out of administration on 20 July 2020 now as registered company ATR Brands Ltd trading as Antler.[10] The new company currently has its headquarters on Dover Street, London.[11]

References[]

  1. ^ Antler Ltd
  2. ^ "Brooks Timeline". www.brooksengland.com. Retrieved 7 June 2017.
  3. ^ LDC. "Antler - LDC". ldc.co.uk. Retrieved 7 June 2017.
  4. ^ Administrator, birminghampost (20 May 2010). "LDC Midland office back Antler deal". birminghampost.co.uk. Retrieved 7 June 2017.
  5. ^ "Luggage firm Antler to pack its bags for London". manchestereveningnews.co.uk. 20 May 2013. Retrieved 15 September 2020.
  6. ^ "Review: Revelation London Suitcases". rexyedventures.com. 11 January 2016. Retrieved 15 September 2020.
  7. ^ "Endless Buys Luggage Maker Antler from LDC". penews.com. 26 July 2017. Retrieved 15 September 2020.
  8. ^ "Endless sell UK luggage brand Antler to ATR". thetimes.co.uk. 18 February 2020. Retrieved 15 September 2020.
  9. ^ "British luggage brand Antler collapses as pandemic hits travel". reuters. 20 May 2020. Archived from the original on 2021-04-16. Retrieved 16 April 2021.
  10. ^ "Antler luggage brand bought out of administration". The Retail Bulletin. 21 July 2020. Archived from the original on 2020-08-09. Retrieved 16 April 2021.
  11. ^ "Luggage brand Antler rescued out of administration". thembsgroup.co.uk. 22 July 2020. Retrieved 24 June 2021.

External links[]

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