Apartamento

Apartamento is an interiors magazine founded in 2008 that is published biannually. It features people, their homes and the lives they lead inside them every day.^[1][2] The magazine was founded by Nacho Alegre, Marco Velardi and Omar Sosa, who sought to create a publication that felt more personal than the interior design and architectural magazines available at the time.^[3] The magazine debuted at Milan’s 2008 Design Week.^[2]

History[]

The idea for Apartamento was born out of Alegre’s experiences traveling across Europe as a photographer. He would often stay with friends and in the process, became interested in how people express themselves through their living spaces.^[4] Originally, he and Sosa thought they would publish a book, but later decided to create a magazine instead.^[5] In 2008, Alegre, Velardi and Sosa, started Apartamento in Barcelona, operating from Alegre's house.^[5] In April of the same year, they published the first issue of the magazine. Alegre and Sosa invested enough money to produce 5,000 copies, which sold out.^[5] The first issue featured Mike Mills, a founding member of the alternative rock band R.E.M and members of the Mystery Jets, an English indie rock band. ^[5]

Concept[]

Apartamento is, in part, a reaction to the sterile and impersonal-looking homes Alegre, Velardi and Sosa often saw in interior-design and architectural magazines. They instead wanted to showcase living spaces that had a more "lived-in feel."^[5]

Reception[]

Apartamento has developed a strong following. It is now read in 45 countries and regularly sells out all of the copies produced.^[5]

References[]