The Apple Music Festival (formerly known as the iTunes Festival) was a concert series held by Apple, Inc. and inaugurated in 2007. Free tickets were given to Apple Music, iTunes and DICE users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the Apple Music Festival became an annual event taking place (from 2009) in September at the Roundhouse arts centre in Camden Town. The series made its United States debut with five days of free performances at the Moody Theater in March 2014, alongside the South by Southwest (SXSW) music showcase in Austin, Texas.
In August 2015, the iTunes Festival was renamed as the Apple Music Festival. After a 10-year run, Apple confirmed to Music Business Worldwide that it would no longer host any music festivals.[1]
September 21: HAIM + Gabrielle Aplin + Bipolar Sunshine + Dan Croll
September 22: Ellie Goulding + Laura Welsh
September 23: Jessie J + Lawson
September 24: Robin Thicke + Aloe Blacc
September 25: Pixies + NO CEREMONY///
September 26: Tinie Tempah + Naughty Boy
September 27: Dizzee Rascal + Katy B
September 28: John Legend + Tamar Braxton
September 29: Justin Timberlake + Mikky Ekko
September 30: Katy Perry + Iggy Azalea + Icona Pop
2014[]
Austin[]
On February 19, 2014, Apple announced that the iTunes Festival would take place in the U.S. for the first time with a five-day festival at the Moody Theater, Austin, Texas from March 11–15, alongside South by Southwest.[8]
March 11: Coldplay + Imagine Dragons + London Grammar
March 12: Kendrick Lamar + ScHoolboy Q + Isaiah Rashad
March 13: Soundgarden + Band of Skulls + Capital Cities
March 14: Pitbull + Zedd + G.R.L.
March 15: Keith Urban + Willie Nelson + Mickey Guyton
London[]
On 21 July 2014, Apple announced some of the line up for the eighth iTunes Festival held at The Roundhouse, Camden Town
September 1: deadmau5 + Friend Within
September 2: Beck + Jenny Lewis
September 3: David Guetta + Clean Bandit + Robin Schulz
September 4: 5 Seconds of Summer + Charlie Simpson
September 5: Kasabian
September 6: Tony Bennett + Imelda May
September 7: Calvin Harris + Kiesza
September 8: Robert Plant + Luke Sital-Singh
September 9: Sam Smith + SOHN
September 10: Pharrell Williams + Jungle
September 11: Maroon 5 + Matthew Koma + Nick Gardner
September 12: Elbow + Nick Mulvey
September 13: Paolo Nutini + Rae Morris
September 14: David Gray + Lisa Hannigan
September 15: The Script + Foxes
September 16: Blondie + Chrissie Hynde
September 17: Gregory Porter + Eric Whitacre
September 18: Jessie Ware + Little Dragon
September 19: SBTRKT + Jamie xx
September 20: Rudimental + Jess Glynne
September 21: Ryan Adams + First Aid Kit
September 22: Jessie J + James Bay
September 23: Placebo + The Mirror Trap
September 24: Ben Howard + Hozier
September 25: Mary J. Blige + Gorgon City
September 26: Lenny Kravitz + Wolf Alice
September 27: Kylie Minogue + MNEK
September 28: Nicola Benedetti + Miloš + Alison Balsom
On 18 August 2015, Apple announced some of the 2015 line up and confirmed that the festival had been rebranded as the Apple Music Festival.[9] Held at The Roundhouse, Camden Town, the festival was broadcast via Apple Music.[9]
September 19: Ellie Goulding + Andra Day
September 20: Take That + Charlie Puth
September 21: Carrie Underwood + The Shires + Cam
September 22: One Direction + Little Mix
September 23: The Weeknd + Grace Mitchell + Justine Skye
September 24: The Chemical Brothers + Hudson Mohawke
In 2016 the Apple Music Festival 10 returned to The Roundhouse, Camden Town for its tenth year. The full line up was announced on 25 August 2016 via Beats1 by Julia Adenuga as a surprise during Chart with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as Britney Spears personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.[10]
September 18: Elton John
September 19: The 1975 + Christine And The Queens
September 20: Alicia Keys + Jordan Fisher
September 21: OneRepublic + Passenger
September 23: Calvin Harris + Disciples + John Newman