Ashley Black's FasciaBlaster

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Ashley Black's FasciaBlaster
TypeSelf-treatment tool
InventorAshley Black
ManufacturerFasciaBlaster
WebsiteFasciaBlaster.com

Ashley Black's FasciaBlaster is a self-treatment tool that helps loosen the fascia — the connective tissue around muscles and organs — to ease stiffness and help reduce cellulite.[1] A study was published in 2019 about the effects of fascia manipulation using the FasciaBlaster tools.

Overview[]

According to Ashley Black FasciaBlaster was first created to help her deal with her own pain.[2] The device has been featured in numerous health, fitness and well-being media spaces, and has been promoted by celebritries such as Kourtney Kardashian, Derek Jeter and Travis Hafner.[3][4][5][6]

Ashley co-authored and published a study in the Cogent Medical Journal titled, “The effects of fascia manipulation with fascia devices on myofascial tissue, subcutaneous fat, and cellulite in adult women.”[7]

Ashley has also been named the Top Inventor and Business Innovator of the Year for 2019 by the International Association of Top Professionals (IAOTP).[8][9]

In 2019, Ashley Black guru was ranked in the INC 5000 Fastest Growing Companies in America List for 2019 by Inc Magazine.[10]

Ashley Black was named Entrepreneur of the Year by American Business Awards in 2020.[11]

More than 700,000 FasciaBlasters have been sold.[12]

Clinical review[]

Ashley Black's website points to a clinical evaluation of the tool conducted by the Applied Science and Performance Institute (ASPI) of Tampa, Florida, which the website claims supports assertions made for the tool.[13] A number of participants in the ASPI trial published complaints about severe side-effects arising from the use of the tool on Facebook and were promptly sued by Ashley Black for defamation and breach of nondisparagement clauses in their contract of engagement in the study. Black dropped her suits after losing a similar disparagement case in Texas.[14][15]

In the most recent journal published in Cogent Medicine Volume 6, 2019 it was analyzed that after consistent 90-day use of the FasciaBlaster tool, every participant of the study saw that "fascia manipulation techniques, through use of the FasciaBlaster devices, can decrease subcutaneous adipose tissue (SAT), and the appearance of cellulite in adult women over 12 weeks. Evidence also showed improved collagen remodeling."[16]

Criticism and proposed class actions[]

According to an article published in BuzzFeed in 2017, some users have claimed that the self-use massage tool is hurting them instead of curing and left long-lasting bruises and submitted complaints to the FDA about it.[17][18] To date two proposed class action lawsuits have been mounted against Ashley Black for fraud and other torts.[19][20] Damages and costs amounting to circa $250,000 were awarded against Ashley Black after an anti-SLAPP repudiation of her claims of defamation against a FasciaBlaster user who complained about injury arising from use of the tool.[14]

The company has dismissed such claims, commenting that “To date, none of the FDA complaints were sent directly to the company and no one has supplied any medical or scientific evidence to support claims that a self-treatment product like a FasciaBlaster can cause any of the serious injuries being alleged."[21] In May 2020, multiple lawsuits against Ashley Black And The FasciaBlaster were voluntarily dismissed.[22]

Ashley Black has further asserted that cyberbullies have used Facebook to harass her and her business, including customers and family, Black claims some have made false claims of injuries of her products and posted on review sites and even harassed news outlets to pay attention to their claims.[23][24]

References[]

  1. ^ Molvar, Kari (2018-01-23). "The Beloved French Practice of Body-Contouring Spreads Stateside". The New York Times. ISSN 0362-4331. Retrieved 2019-01-20.
  2. ^ "Here's Everything You Need to Know About the Fascia Blaster". InStyle.com. Retrieved 2019-01-20.
  3. ^ "FasciaBlaster: Could it be the key to living a pain-free life?". Today. Retrieved 2019-01-20.
  4. ^ "This Is the Strange Cellulite-Busting Tool the Kardashians Are All Using". NewBeauty. Retrieved 2019-01-20.
  5. ^ "How to get rid of cellulite like the Kardashians, according to the inventor of the Fascia Blaster". Evening Standard. 2018-08-16. Retrieved 2019-01-25.
  6. ^ "FasciaBlaster Review". Essence. Retrieved 2019-01-20.
  7. ^ Staff, A. O. L. "New study suggests a way to get rid of cellulite without surgery or creams". AOL.com. Retrieved 2019-09-06.
  8. ^ "Ashley Black selected as Top Inventor and Business Innovator of the Year by the International Association of Top Professionals (IAOTP)". www.kitv.com. Retrieved 2019-09-06.
  9. ^ "Ashley Black selected as Top Inventor and Business Innovator of the Year by the International Association of Top Professionals (IAOTP)". The Daily Telescope. 2019-07-03. Retrieved 2019-09-06.
  10. ^ "Ashley Black Guru". Inc.com. Retrieved 2019-09-29.
  11. ^ GmbH, finanzen net. "FasciaBlaster Inventor Ashley Black Named Entrepreneur of the Year in 2020 American Business Awards® | Markets Insider". markets.businessinsider.com. Retrieved 2020-06-12.
  12. ^ "The cellulite treatments you can do at home that actually do work". BelfastTelegraph.co.uk. ISSN 0307-1235. Retrieved 2019-01-20.
  13. ^ "FasciaBlaster® Findings". AshleyBlackGuru. Retrieved 25 January 2019.
  14. ^ a b "Ryan Higgins Quoted in Law360 for Defense Win over Facebook Posts". Rustry Hardin & Associates. Retrieved 25 January 2019.
  15. ^ "Continued Issues with Nondisparagement Clauses in Form Consumer Contracts". Public Citizen. Retrieved 25 January 2019.
  16. ^ Jameson, T. Bart; Black, Ashley D.; Sharp, Matthew H.; Wilson, Jacob M.; Stefan, Matthew W.; Chaudhari, Swetanshu (2019-01-01). Schumacher, Udo (ed.). "The effects of fascia manipulation with fascia devices on myofascial tissue, subcutaneous fat and cellulite in adult women". Cogent Medicine. 6 (1): 1606146. doi:10.1080/2331205X.2019.1606146.
  17. ^ "Women Say A Popular New Device To "Get Rid Of Cellulite" Left Them Injured". BuzzFeed. Retrieved 2018-12-19.
  18. ^ "Users Say This Popular Cellulite Remover Is Causing Injuries". Money. Retrieved 2019-01-25.
  19. ^ "FasciaBlaster Class Action Says Cellulite Tool Led to Health Problems". Top Class Actions. Retrieved 25 January 2019.
  20. ^ "Second FasciaBlaster Class Action Alleges Bruising, Injuries". Top Class Actions. Retrieved 25 January 2019.
  21. ^ "The women say they were injured by a popular Cellulite Removing Tool". Women's Health. 2017-07-27. Retrieved 2018-12-19.
  22. ^ "Multiple Lawsuits Against Ashley Black And The FasciaBlaster Voluntarily Dismissed". finance.yahoo.com. Retrieved 2020-06-12.
  23. ^ "Protecting Your Company From Business Cyberbullying | OPEN Forum". www.americanexpress.com. Retrieved 2018-12-19.
  24. ^ "FasciaBlaster Inventor Sanctioned In Failed Defamation Suit - Law360". www.law360.com. Retrieved 2018-12-19.
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