Athletic Brewing Company

Athletic Brewing Company
Industry	Non-alcoholic craft beer
Founded	2018
Headquarters	Stratford, Connecticut, USA
Products	Non-alcoholic Beer
Owner	John Walker and Bill Shufelt

Athletic Brewing Company is a leading U.S. manufacturer of non-alcoholic craft beer based in Stratford, Connecticut.^[1] The company was founded in 2018 by John Walker and Bill Shufelt.^[2]

Athletic's sales grew by about 500% in 2020 from $2.5 million in 2019 to about $15 million, and it has now achieved a 61% market share of the non-alcoholic craft beer market in the U.S.^[1] In 2020, Athletic added a second manufacturing location when it purchased a brewing facility in San Diego, California from Ballast Point Brewing Company.^[3]

In 2020, Athletic's Free Way IPA won the award as Supreme Champion Beer at the International Beer Challenge, the first non-alcoholic beer to win the award, beating over 500 other entries.^[4] In addition, the beer took the title for Best No & Low Alcohol Beer and Athletic itself was declared Brewer of the Year for North America.^[4]

Athletic's investors include a number of athletes and celebrities, including pro football players J. J. Watt and Justin Tuck, Momofuku founder David Chang, cyclist Lance Armstrong, and Toms Shoes founder Blake Mycoskie.^[1]

References[]

^ ^a ^b ^c Krader, Kate (January 13, 2021). "Celebrity Backers Are Making Nonalcoholic Beer a Hot Investment". Bloomberg. Retrieved 9 April 2021.
^ Aubrey, Allison (June 20, 2019). "Craft Beers Without The Buzz: Brewing New Options For The 'Sober Curious'". NPR. Retrieved 9 April 2021.
^ Hernandez, Brandon (March 10, 2020). "Athletic Brewing acquires Trade Street brewery". West Coaster. Retrieved 9 April 2021.
^ ^a ^b McMahon, Liv (November 25, 2020). "Athletic Brewing Co's Free Way IPA is declared Supreme Champion at this year's International Beer Challenge in a historic victory for no/low alcohol beer". The Scotsman. Retrieved 9 April 2021.

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[auto1-1] Krader, Kate (January 13, 2021). "Celebrity Backers Are Making Nonalcoholic Beer a Hot Investment". Bloomberg. Retrieved 9 April 2021.

[2] Aubrey, Allison (June 20, 2019). "Craft Beers Without The Buzz: Brewing New Options For The 'Sober Curious'". NPR. Retrieved 9 April 2021.

[3] Hernandez, Brandon (March 10, 2020). "Athletic Brewing acquires Trade Street brewery". West Coaster. Retrieved 9 April 2021.

[auto-4] McMahon, Liv (November 25, 2020). "Athletic Brewing Co's Free Way IPA is declared Supreme Champion at this year's International Beer Challenge in a historic victory for no/low alcohol beer". The Scotsman. Retrieved 9 April 2021.

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