B'Twin
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B’TWIN was a trademarked brand of bicycles as well as bicycle parts and accessories marketed by Decathlon,[1] The largest sporting goods retailer in the world[2] with over 1647 stores in nearly 1000 cities in 57 countries and regions (Jan 2020).[3]
The bicycles are produced by several manufacturers in Asia and Europe. In 2010, a small part of the assembly process has been relocated to France. Since 2008, more than 1 million bicycles were produced in Portugal. They also sell bike accessories and parts for budget prices.
In March 2018, Decathlon said it planned to drop the B’Twin name completely [4] Over approximately the following year, the company migrated the B’Twin brand to children's bikes, as part of a branding arrangement that will see new ranges of bicycles, including both road and mountain bikes.[5]
Ranges[]
B'Twin's product ranges include:
- Riverside/Original - entry-level hybrid bikes
- Triban - road bikes[6] including some UCI approved models
- Rockrider - mountain bikes
- Elops - Classic city bikes pedal or electric models
- Long distance city bikes - Bikes built for long distance rides only pedal-powered
- Tilt - Budget folding bikes pedal-powered and electric powered model available
- Kids city bikes - City bikes designed for kids different models with different names like "POPLY" "MISTIGIRL" and "RACINGBOY" available
- Atb bikes - All terrain bikes
- Nework - active urban bikes
References[]
- ^ "A Brief History of B'TWIN". DecathlonUK. 10 July 2013.
- ^ "Decathlon, known as 'the Aldi of activewear', will open first Aussie store in Sydney tomorrow". news.com.au. 4 December 2017.
- ^ "Decathlon in the world". Decathlon Group. Retrieved 25 August 2018.
- ^ "Decathlon bikes range: Guide to Triban and van Rysel bikes". April 2021.
- ^ "Triban's new RC500 and RC520 are UK-friendly and surprisingly cheap".
- ^ Cycling Weekly http://www.cyclingweekly.com/editors-choice/btwin-triban-540-2-358136
External links[]
- B’TWIN's Archived 2018-02-22 at the Wayback Machine official site
- Decathlon Group
- Cycle manufacturers of France
- Mountain bike manufacturers