BIC lighter
 | |
| Type | lighter |
|---|---|
| Inventor | Marcel Bich[1] |
| Inception | 1973 |
| Manufacturer | Société Bic |
| Available | Available |
| Current supplier | Société Bic |
| Website | US website |
A BIC lighter is a disposable lighter in production by Société Bic since 1973.[2][3]
Marketing[]
The BIC lighter was first mentioned in a 1972 Time magazine article reporting that BIC was currently in development of a lighter that could be lit up to 3,000 times before wearing out.[4] In 1975, television commercials told potential consumers to "flick your BIC", a slogan that is still used today. The sexually charged slogan was an attempt to compete with the leading lighter manufacturer at the time, Gillette.
References[]
- ^ "Baron Marcel Bich; Founder of Bic Company". Los Angeles Times. Retrieved 4 November 2021.
- ^ Wilson & Co. "A BRIEF HISTORY OF FLAME: THE STORY OF THE EVERYDAY LIGHTER". Sharrowmills.com. Retrieved 4 November 2021.
- ^ "Who Invented the Bic Lighter?". Reference.com. Retrieved 4 November 2021.
- ^ "BIC Corporation History". FundingUniverse.com. Retrieved 4 November 2021.
External links[]
Categories:
- Products introduced in 1973
- Lighters (firelighting)
- Disposable products