Bad Love is the first Korean extended play by South Korean singer Key. It was released on September 27, 2021, through SM Entertainment. Marketed as his first "mini album" release, it consists of six songs, including the singles "Hate That..." and "Bad Love".
Key made his debut as a solo artist in 2018 with the studio album Face.[1] This was followed by two more releases in quick succession, Japanese EP Hologram (2018) and FacereissueI Wanna Be (2019), after which he took a hiatus due to his compulsory military enlistment.[2][3][4] On August 23, 2021, SM Entertainment announced the release of Key's new single, titled "Hate That...", on August 30, ahead of a new EP. The song, which is a duet with Key's labelmate Taeyeon, came almost three years after his previous releases.[5] On September 6, it was revealed that the EP, titled Bad Love, would be released on September 27. It contains six tracks, including the lead single of the same name and "Hate That...".[6]
Key had first conceptualised Bad Love 14 years previously.[7] It marked the first time he had taken charge of the creative direction of an album,[7] and he clashed with his label at various points during the production process.[8] The EP follows a retro space theme, inspired by the science fiction films of the 1980s and 1990s.[9] Key viewed it as the culmination of his interests and experiences, stating, "I finally became 'me'. I have a chance to show the audience that this is me. This album is the album-version of Key."[7]
Composition[]
Lead single "Bad Love" was written by Kenzie. It is described as a "dance-pop song that creates a retro mood with a strong synth sound and a lively beat".[10] "Yellow Tape" is a dance-pop song that compares the process of getting to know someone to a profiler examining the scene of an incident. A layer of tension is added through the use of a siren sound at the beginning of the song, in addition to various other FX sounds.[11] "Hate That..." is an R&B song with a sentimental guitar melody. The lyrics concern hoping an ex-partner isn't doing well after a break-up but still wanting to be remembered by them.[12]Pop song "Helium" has an energetic beat, playful topline and funky bass riff. Written in English, it compares the excitement of being with a loved one to inhaling helium and floating into space.[11] It features references to Judy Jetson and distorted sounds that resemble "alien growl[s]" and "robotic panting".[13][14] The final two songs on the EP, "Saturday Night" and "Eighteen (End of My World)", feature lyrics written by Key. "Saturday Night" is an 80s-style disco song featuring synths and a rhythmic bass line.[15] It is about navigating a break-up during the COVID-19 pandemic,[9] and the lyrics describe the loneliness of "being lost in a sea of lovers and clubbers".[13] "Eighteen (End of My World)" is a pop song with a warm, nostalgic atmosphere that Key described as a letter to his 18-year-old self.[15][9] He explained, "When I debuted, I was 18, so I just wanted to cheer up 18-years-old Key. At the end of the song, [the lyrics] turn to, 'I would love to watch the end of my world with you.'"[9]
Release and promotion[]
Promotional materials, including video and image teasers, were revealed via Shinee's social media accounts beginning September 13, showcasing a retro space theme.[16] Key debuted songs from the EP at his Beyond Live concert, Groks in the Keyland, on September 26.[17] The concert was also broadcast live in theaters.[18] On September 27, Key hosted a live broadcast on Shinee's YouTube channel to commemorate the EP's release.[19] He promoted the EP with performances on M Countdown, Music Bank, Show! Music Core and Inkigayo.[20] He also guested on various variety shows, including Comedy Big League, MMTG and Sixth Sense,[21][22][23] as well as performing on You Hee-yeol's Sketchbook.[24] On October 6, a performance video of "Bad Love" was released on YouTube.[25]
Bad Love received generally positive reviews from critics. Abby Webster of NME gave it five stars, writing that it "is at its best when it leans into the strangeness and vast possibility presented by its 20th century inspirations".[14] She named the title track as a particular highlight, stating that it "set the bar astronomically, unreachably high".[14] Writing for Clash, Tássia Assis called the EP "one of the most ravishing releases of the year".[9] Korean music critic Kim Yun-ha praised Key's vocal performance and his commitment to realising his creative vision.[26]PopMatters critic Ana Clara Ribeiro described Bad Love as "electrifying". She opined that although it built on existing trends in pop music, it incorporated its retro influences "in such an involving way" that it was able to stand on its own merits.[27]
^ abJeong, Hee-yeon (September 6, 2021). 샤이니 키, 새 솔로 앨범 'BAD LOVE' 9월 27일 발매 [공식] [Shinee's Key will release new solo album 'Bad Love' on September 27 [Official]]. Sports Dong-A (in Korean). Archived from the original on September 13, 2021. Retrieved September 13, 2021 – via Naver.
^'키'가 가진 열쇠 [The key that 'Key' has]. Vogue Korea (in Korean). September 24, 2021. Archived from the original on September 27, 2021. Retrieved September 29, 2021.
^Hong, Hye-min (September 15, 2021). 샤이니 키, 이번엔 레트로다 [Shinee's Key: this time it's retro]. Hankook Ilbo (in Korean). Archived from the original on September 16, 2021. Retrieved September 16, 2021 – via Naver.
^ abLee, Deok-haeng (September 17, 2021). 샤이니 키, 미니앨범 'BAD LOVE'로 보여줄 다양한 음악 스펙트럼 [Shinee's Key shows a varied musical spectrum with the mini album 'Bad Love']. Star News (in Korean). Archived from the original on September 17, 2021. Retrieved September 17, 2021 – via Naver.
^Ahn, So-yoon (August 26, 2021). 샤이니 키, '헤이트 댓' 30일 발매…태연 지원사격 [Shinee's Key to release 'Hate That' on the 30th... Taeyeon supports]. Newsis (in Korean). Archived from the original on September 16, 2021. Retrieved September 16, 2021 – via Naver.
^ abJeon, Hyo-jin (September 16, 2021). 샤이니 키, 신보 수록곡 2개 작사 [Shinee's Key writes lyrics for two new album tracks]. Sports Dong-A (in Korean). Archived from the original on September 16, 2021. Retrieved September 16, 2021 – via Naver.
^Hong, Hye-min (September 23, 2021). 샤이니 키, '비욘드 라이브'서 신곡 무대 선공개 [Shinee's Key will preview new songs in his Beyond Live]. Hankook Ilbo (in Korean). Archived from the original on September 23, 2021. Retrieved September 23, 2021 – via Naver.
^Ko, Seung-ah (September 15, 2021). 샤이니 키 '비욘드 라이브' CGV서 생중계…극장 최초 [Shinee Key's 'Beyond Live' to be broadcast live at CGV... First time in a theater]. News1 (in Korean). Archived from the original on September 15, 2021. Retrieved September 16, 2021 – via Naver.
^Hong, Se-young (September 22, 2021). 샤이니 키, 첫 미니앨범 카운트다운 생방 27일 진행 [Shinee's Key will hold a live countdown for his first mini album on the 27th]. Sports Dong-A (in Korean). Archived from the original on September 23, 2021. Retrieved September 23, 2021 – via Naver.
^Ahn, So-yoon (September 29, 2021). 샤이니 키, '배드 러브' 컴백 무대…30일 '엠카운트다운' 첫방송 [Shinee's Key will make his comeback stage for 'Bad Love' on 'M Countdown' on the 30th]. Newsis (in Korean). Archived from the original on September 29, 2021. Retrieved September 29, 2021 – via Naver.
^Lee, Seung-gil (October 3, 2021). '코빅' 21년 4쿼터 첫 방송…샤이니 키 출격! 명불허전 예능감 [First broadcast of 'Comedy Big League' in the fourth quarter of 2021... Shinee's Key, go! His sense of humor is as expected.]. My Daily (in Korean). Archived from the original on October 15, 2021. Retrieved November 22, 2021 – via Naver.
^Mun, Mi-ryu (October 1, 2021). 샤이니 키 "데뷔 초 입소문 나라고 압구정, 청담 일대 돌았다" [Shinee's Key: "I went around Apgujeong and Cheongdam to build word of mouth at debut"]. Star Today (in Korean). Archived from the original on November 22, 2021. Retrieved November 22, 2021 – via Naver.
^Ahn, Yoon-ji (September 17, 2021). 샤이니 키, '식스센스2' 해결사 활약..가짜 운명 말한 사람 누구? [Shinee's Key, the troubleshooter of 'Sixth Sense 2'... Who said fake fate?]. Star News (in Korean). Archived from the original on November 22, 2021. Retrieved November 22, 2021 – via Naver.
^Park, Soo-in (October 7, 2021). '유스케' 샤이니 키 "MV 촬영 후 눈물, 방송 포기할 만큼 연습한 앨범" [On 'Sketchbook' Shinee's Key said, "I worked so hard on this album I gave up on shows and cried after the MV shoot"]. Newsen (in Korean). Archived from the original on November 22, 2021. Retrieved November 22, 2021 – via Naver.
^Kim, Soo-jin (October 7, 2021). 샤이니 키 'BAD LOVE' 퍼포먼스 비디오 공개 화제 [Shinee Key's 'Bad Love' performance video is released]. Star News (in Korean). Archived from the original on November 22, 2021. Retrieved November 22, 2021 – via Naver.
^Kim, Yun-ha (September 29, 2021). 14년의 집념: KEY 'BAD LOVE' [14 years of dedication: Key 'Bad Love']. Channel Yes (in Korean). Archived from the original on September 30, 2021. Retrieved November 22, 2021.
^결산 2021 : ③올해의 앨범 10선 [2021 Settlement : ③ Top 10 Albums of the Year]. Idology (in Korean). December 31, 2021. Archived from the original on December 31, 2021. Retrieved January 6, 2022.
^Chakraborty, Riddhi; Dongre, Divyansha; Majumder, Oysmita (December 31, 2021). "10 Best K-Pop Albums of 2021". Rolling Stone India. Archived from the original on December 31, 2021. Retrieved January 5, 2022.