Bango plc

From Wikipedia, the free encyclopedia

Bango, plc.
Bango platform image.png
The Bango Payment Platform
Type of businessPublic
Traded asAIM: BGO
FoundedOctober 14, 1999; 22 years ago (1999-10-14)
Headquarters
Cambridge
,
England
Area servedWorldwide
Founder(s)Ray Anderson, Anil Malhotra
ChairmanRay Anderson
CEOPaul Larbey
IndustryMobile Payments
URLbango.com
CommercialYes
Current statusActive

Bango is a mobile commerce technology company, providing complementary products to online merchants and app developers. It enables alternative payments, such as direct carrier billing and mobile wallets, which mean internet users can pay online without using credit cards. Bango additionally provides a unique marketing technology, called Purchase Behavior Targeting, which gives online marketers the ability to target advertising at users that are most likely pay for their goods and services.

The company is headquartered in Cambridge, UK and listed on the London Stock Exchange.

Products[]

Bango currently offers four commercial solutions:

  • Bango Payments allows online retailers to offer alternative payment methods that do not require the user of credit cards.[1]
  • Bango Audiences analyzes data from consumer purchases to produce targeted advertising audiences that are more likely to produce paying customers.[2]
  • Bango Resale acts as a bundling and resale solution enabling merchants and their resale partners to offer promotions.[3]
  • Bango Boost+ is an AI application available to clients using the payments or bundling platforms that identifies and resolves friction in payment routes and bundled offer activations.[4]

Business model[]

Bango has direct billing relationships with hundreds of mobile operators worldwide. According to Progressive Equity Research: "Bango dominates the third party carrier billing marketplace with over 40% of the total app store direct carrier billing connections."[5]

In November 2015, it announced its $17 million raised in funding, valuing the company now at $91 million.[6]

References[]

  1. ^ "Bango Payments". Bango. Retrieved 14 February 2022.
  2. ^ "Bango Audiences". Bango. Retrieved 14 February 2022.
  3. ^ "Bango Resale". Bango. Retrieved 14 February 2022.
  4. ^ "Bango Boost+". Bango. Retrieved 14 February 2022.
  5. ^ "The Mobile App Store Payments Marketplace: Direct Carrier Billing; Progressive Equity Research" (PDF). Archived from the original (PDF) on 4 March 2016. Retrieved 29 October 2015.
  6. ^ Lunden, Ingrid. "Bango Raises Another $17M To Expand Its Carrier Billing With App Store Partners". TechCrunch. Retrieved 12 November 2015.

External links[]

Retrieved from ""