Bearded (magazine)

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Bearded

Editor
Categories	Music magazine
Frequency	Bi-Monthly
Publisher
First issue	14 August 2007
Country	United Kingdom
Language	English
Website	beardedmagazine.com

Bearded is a British bi-monthly music magazine, covering the independent music industry, reviewing artists who are either unsigned or signed to independent record labels.^{[citation needed]}

History[]

Bearded's original logo

Bearded was founded by Gareth Main, a former editor of trade publication Golf Course News International, with the aim of providing nationwide coverage for independent artists.^{[citation needed]}

The first issue of Bearded was released on 14 August 2007 with an illustration of actor and musician Matt Berry on the cover. The design of the cover was minimal, with the original Bearded logo being the only branding with no contents or other information on the front. This design continued through the first 18 months of the magazine, until Bearded relaunched on 29 January 2009, after which the logo was changed. The magazine retained its signature minimal aesthetic.^{[citation needed]}

Beardaid[]

On 14 July 2008, Bearded announced the launch of Beardaid, a charitable side to the magazine that aimed to further help people working in the independent music industry by offering exclusive records, magazines, gigs and merchandise to supporters who donated to the scheme. Beardaid then offered independent labels subsidised advertisements in Bearded to help them reach a wider audience previously unreachable due to cost.^[1]

The Misty's Big Adventure themed cover of Bearded's second issue (FFP. B), designed by

Critical reaction[]

Following the magazine's launch, online Journalism blogger Paul Bradshaw heralded its "web-savvy business model"^[2] while Created in Birmingham's Pete Ashton commented on Bearded's "very impressive start."^[3]

Distribution[]

Bearded is distributed in the UK through independent record shops, and newsagents including WHSmith and previously Borders.^{[citation needed]}

References[]

External links[]

• Bearded website