Beauty Bakerie

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Beauty Bakerie is a US beauty company founded by Cashmere Nicole in 2011.

History[]

Beauty Bakerie was founded by Cashmere Nicole in 2011. Her interest in beauty products began when her daughter complained that it was hard for her to find makeup which suited her dark skin tone.[1] Beyoncé boosted the company in 2014 by promoting it during Breast Cancer Awareness Month, after reading Nicole's story of surviving breast cancer on an Indiegogo promotion.[2][3] The company produces no-smudge lipstick which is vegan and not tested on animals.[3]

Beauty Bakerie launched in the UK in 2019 and by 2017 was selling products in over 100 countries.[2][4] The brand is promoted by former US Olympic gymnast Gabby Douglas.[4] It is based in San Diego and employs thirty people.[3] In 2019, Huda Kattan was accused of stealing ideas used by Beauty Bakerie in her makeup range.[5]

References[]

  1. ^ Battle, Marqueysa (30 January 2018). "I shopped at Riley Rose, the colorful beauty superstore by Forever 21". Revelist. Retrieved 6 December 2021.
  2. ^ a b King, Lollie. "Beauty Bakerie CEO Cashmere Nicole On What It's Like Having Beyoncé As A Customer". Bustle. Retrieved 6 December 2021.
  3. ^ a b c Feldman, Amy (3 December 2017). "How A Single Mom Battling Breast Cancer Built Beauty Bakerie To A $5M Brand, Got Unilever To Invest". Forbes. Retrieved 6 December 2021.
  4. ^ a b "Cashmere Nicole Acquires $3 Million in Funding for Beauty Bakerie". Ebony. 16 November 2017. Retrieved 6 December 2021.
  5. ^ "Beauty Guru Huda Kattan In Yet Another Racism Row, But Still No Apology". iDiva. 6 June 2019. Retrieved 6 December 2021.
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