Beulah London

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Beulah London
IndustryFashion
Founded2011
FounderRufus Isaacs & Lavinia Brennan
Defunct2020
Headquarters
London
,
United Kingdom
Websitebeulahlondon.com

Beulah London is a British fashion brand, founded by Natasha Rufus Isaacs and Lavinia Brennan.

History[]

Isaacs and Brennan met as congregants at the same Christian church in South Kensington.[1] Rufus Isaacs’ great-great grandfather, Rufus Isaacs, was Viceroy of India in 1921. Her family has since maintained strong connections with the country. The Isaacs' family history prompted her and Brennan to visit in 2009, where she encountered victims of human-trafficking in a government-run safehouse. While teaching the women there sewing and English, the idea for Beulah London was born.[1] Initial funding for the company came from family and personal investments,[1] but the company announced in late 2011 that fashion retailer Oscar Pinto-Hervia would be investing in the company and selling their lines in his online outlet.[2]

Customers included Kate Moss, Sienna Miller, Natalia Vodianova, Sarah Jessica Parker, Pippa Middleton, and The Duchess of Cambridge.[1]

Collapse[]

The company declared itself insolvent in April 2020, despite owing large sums to many small local businesses. Deapite Beulah's claims to be an "ethical" company they chose to deliberately place large orders knowing they would be unable to pay for them, leaving a trail of devastation and looming unemployment for many UK workers.[3][4][5]

External links[]

References[]

  1. ^ a b c d Pollara, Priscilla (20 June 2011). "Ethics girls are no ordinary rich kids". London Evening Standard. Archived from the original on 14 December 2011.
  2. ^ "Oscar Pinto-Hervia Invests In Beulah London" (Press release). Beulah London. 14 September 2011. Archived from the original on 21 April 2013.
  3. ^ |archiveurl=https://web.archive.org/web/20120319074947/http://www.beulahlondon.com/endorse.php |archivedate=2012-03-19 }}
  4. ^ Abraham, Tamara (11 August 2020). "When the Kate effect isn't enough: What went wrong at society-favourite Beulah?". The Telegraph.
  5. ^ Watts, Robert. "Row erupts over collapse of 'ethical' fashion brand Beulah".
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