Boomerang (JoJo Siwa song)

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"Boomerang"
Boomerang Jojo.jpeg
Single by JoJo Siwa
ReleasedMay 6, 2016 (2016-05-06)[1]
GenreTeen pop, pop rap
Length3:26[1]
LabelJoJo Siwa Entertainment
Songwriter(s)
  • Griffith Frank
  • Heather Miley
  • Doc Alexis
  • Jordan Richman
  • JoJo Siwa
Producer(s)Jordan Richman (producer), Heather Miley (co-producer)[2]
JoJo Siwa singles chronology
"Boomerang"
(2016) 		"Kid in a Candy Store"
(2017)
Music video
"Boomerang" on YouTube

"Boomerang" is the debut official single by American recording artist JoJo Siwa. "Boomerang" was written by Griffith Frank, Heather Miley, Jordan Richman, and Siwa. Jordan Richman produced the record with Heather Miley as co-producer. The song was released as a digital single on May 6, 2016.[3][2][4]

Musical style and lyrics[]

"Boomerang" is an upbeat song that deals with the issue of cyberbullying or normal bullying. The song's message is to achieve a triumph over bullies everywhere.[3][2][4] Siwa clarifies, "there are two ways to deal with bullies. Bully them back, or tell them politely what they're doing wrong."

Music video[]

The music video directed by Monseé Wood was released on May 17, 2016. As of September 9, 2020, the music video had been viewed on YouTube over 910 million times.[5] The video features Jessalyn Siwa (her mother) and the former Dance Moms cast; Sydney and Halle, Siwa’s friends from the show played her BFFs in the video. Kendall, another dancer from the show, played the lead mean girl. As of June 14, 2021, it has over 4.9 million likes and 1 million dislikes.[6]

Commercial performance[]

On February 24, 2017, the single was certified Gold by the Recording Industry Association of America (RIAA).[7] On August 31, 2017, the song was certified Platinum by the RIAA.[7]

Certifications[]

Region Certification Certified units/sales
United States (RIAA)[7] 2× Platinum 2,000,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

References[]

  1. ^ Jump up to: a b "Boomerang - Single by JoJo Siwa on Apple Music". Retrieved 2017-03-24.
  2. ^ Jump up to: a b c "'Dance Moms' Star JoJo Siwa Takes on Bullying in 'Boomerang': Exclusive First Listen". Billboard. 2016-05-06. Retrieved 2017-03-19.
  3. ^ Jump up to: a b "JoJo Siwa's "Boomerang" Has A Very Special Message For The 'Dance Moms' Star & Her Fapublisher=Bustle". 2016-05-24. Retrieved 2017-03-19.
  4. ^ Jump up to: a b "JoJo Siwa Confronts Bullying In New Single "Boomerang"". BSCkids. Boomtron LLC. 2016-05-10. Retrieved 2017-03-24.
  5. ^ "Omaha native finds big success in entertainment". KMTV.com. 2017-05-16. Retrieved 2017-03-24.
  6. ^ https://www.youtube.com/watch?v=ypPSrRYOAj4
  7. ^ Jump up to: a b c "American single certifications – JoJo Siwa – Boomerang". Recording Industry Association of America. Retrieved February 5, 2020.


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