Bozell

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For other uses, see Bozell (disambiguation).
Bozell
IndustryAdvertising, Public relations
Founded1921 as Bozell & Jacobs, Inc.[1]
FoundersLeo B. Bozell[1]
Morris Jacobs[1]
Headquarters
Omaha, Nebraska

Bozell[2][3] is an American full-service public relations and advertising agency in Omaha, Nebraska, United States, North America.[4]

History[]

Bozell traces its roots to the company founded in 1921 in Omaha, Nebraska by Leo Bozell and Morris Jacobs as Bozell & Jacobs, Inc.[1] In 1985 the firm was purchased by Lorimar and merged with another Lorimar entity, Kenyon & Eckhardt to form Bozell, Jacobs, Kenyon & Eckhardt.[5] In 1992 the firm shortened its name to Bozell Worldwide.[6]

Bozell is well known for its campaigns, which have introduced memorable slogans and ads, such as:

In 1997, Bozell was acquired by True North, holding company for FCB.[9] The New York Times described the combination as the sixth largest advertising company.[10]

In 2001, the remaining largest offices of Bozell Worldwide were merged with Lowe Worldwide as part of the Interpublic Group of Companies. The managing partners of the Bozell office in Omaha then bought themselves out from the holding company, renamed using the historic Bozell & Jacobs name, and continued as an independent shop again; other units of the conglomerate continue as Bozell.[11]

In 2013, Bozell proclaimed on their website Women’s Business Enterprise National Council (WBENC) certification for being 50+% woman-owned.[12]

See also[]

References[]

  1. ^ Jump up to: a b c d Atkins, Claire; Thomaselli, Rich (February 3, 2003). Interpublic to fold weakened Bozell into Lowe. Advertising Age
  2. ^ Philip H. Dougherty (December 3, 1986). "Ex-Bozell Executives Form Own Agency". The New York Times.
  3. ^ John Mcdonough (April 8, 1996). "Bozell at 75". Advertising Age. pp. C1–C32.
  4. ^ "Bozell".
  5. ^ "Lorimar Buying Bozell & Jacobs For $40 Million". Chicago Tribune. June 13, 1985. Retrieved January 18, 2017.
  6. ^ Stuart Elliott (May 27, 1992). "A Shake-Up For Bozell". The New York Times. will be consolidated into one, called Bozell Worldwide.
  7. ^ Podsada, Janice (September 22, 2016). "Omaha-based ad agency Bozell is still going strong after 95 years". Omaha World-Herald. Retrieved January 18, 2017.
  8. ^ Kiley, Richard. No Such Thing As Corinthian Leather in the Cordoba. "Bloomberg Business Week". Bloomberg L.P. United States of America, 2009-01-15. Accessed: 2010-09-25. Archived from the original on 2010-09-25. "It’s also worth noting that “rich Corinthian leather” was an invention of a Bozell copywriter..."
  9. ^ "Ace Consolidates Account With Bozell In Chicago". AdWeek. December 8, 1997.
  10. ^ Courtney Kane (August 1, 1997). "Another Madison Avenue independent finds a buyer: Bozell, Jacobs plans to join True North". Advertising Age. True North Communications Inc., the world's seventh-largest agency holding company, said yesterday it had agreed to buy the 14th-largest, Bozell, Jacobs, Kenyon & Eckhardt
  11. ^ Trevor Jensen (December 3, 2001). "Bozell Back Where It All Started". AdWeek. Retrieved November 27, 2018.
  12. ^ "Bozell Earns National Womens Business Certification". August 8, 2013.

External links[]

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