Brinks Home Security

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Brinks Home
FormerlyMonitronics International, MONI Smart Security, SafeMart, LiveWatch
TypePublic
IndustryHome security services
Founded1994
HeadquartersDallas, Texas
Key people
William E. Niles (CEO from March 2020)[1]
RevenueIncrease $505 Million(2019)[2]
Number of employees
1200
Websitewww.brinkshome.com

Brinks Home is a brand of home security systems.

Brink's had a business line in home security named Brinks Home Security that accounted for 15% of Brinks revenue in 2008; it decided that year to spin the business off, in order to focus on its other businesses.[3] The company was rebranded as Broadview in 2009 with a massive and controversial advertising campaign.[3] In 2010 Broadview was merged into ADT, which became a standalone company in 2011.[4][5]

Monitronics International was founded in Dallas in 1994 to provide alarm monitoring services to U.S. customers and businesses, as well as financing, technical training and product solutions[clarification needed] to dealers within the industry.[6] It was funded mostly by ABRY Partners until it was sold to Ascent Media in December 2010.[7] As of 2015, it was the second largest security alarm monitoring company in the United States, behind ADT.[8]

In 2013, MONI purchased Security Networks, a network of about 225 security dealers, for $507 million to diversify its service offerings and enter into the developing and complementary DIY home service category.[9]

In 2015, Monitronics acquired LiveWatch, a Kansas-based company that sold security alarm and home automation systems for DIY installation.[8] The company was founded in 2002 under the name Safemart by Chris Johnson, a former Kansas paramedic. Initially, SafeMart distributed home security products from third-party manufacturers. In 2010, Johnson hired CEO Brad Morehead.[10] By 2015, the company had grown to have 180 employees and had around 200,000 customers in the United States, and was acquired by Monitronics for $67 million.[8]

In 2016, Monitronics International changed its name to Moni; along with it, its logo and other style elements were changed.[11]

In 2018, Brinks re-entered the home security business through a trademark licensing deal, re-creating the "Brinks Home Security" brand.[12][13]

The trademark deal was done with Moni, a US private company headquartered in Farmers Branch, Texas that sells home security company systems that can be self-installed or professionally installed.[8]

In February 2018, Moni exclusively licensed its trademarks and businesses to Brinks, which resulted in a rebranding of Moni and LiveWatch as Brinks Home Security.[12]

In June 2020, Moni acquired Protect America for $15 million in upfront costs.[14]

References[]

  1. ^ "DI People: Cinemark, Brinks Home Security, Medical City Children's Make Leadership Announcements". Dallas Innovates. D Magazine. Retrieved 6 April 2020.
  2. ^ https://www.macrotrends.net/stocks/charts/SCTY/monitronics/revenue
  3. ^ a b Burkitt, Laurie (30 June 2009). "Brink's $120 Million Name Change". Forbes.
  4. ^ "Tyco to Acquire Broadview Security for $1.9 Billion". New York Times DealBook. January 18, 2010.
  5. ^ Merced, Michael J. de la (September 19, 2011). "Tyco to Split Itself in 3, Hoping for More Value". New York Times DealBook.
  6. ^ Romano, Jay (April 1, 2007). "Security Systems: Your Eyes and Ears". The New York Times.
  7. ^ "Ascent Media Corporation Acquires Monitronics". The Wall Street Journal. Dec 17, 2010. Retrieved March 15, 2011.
  8. ^ a b c d Pletz, John (March 24, 2015). "Industry giant buys Evanston home security firm for $67 million". Crain's Chicago Business.
  9. ^ Bosch, Rodney. "Analysts Are Bullish on Monitronics' $507M Deal for Security Networks". www.securitysales.com. Retrieved 2016-07-18.
  10. ^ Hendershot, Steve (April 16, 2013). "An Orbitz for Home Security". Crain's Chicago Business.
  11. ^ "Monitronics changes its name". www.securitysystemsnews.com. Retrieved 2021-03-04.
  12. ^ a b Bosch, Rodney (28 February 2018). "MONI CEO on Bringing Brinks Branding Back". Security Sales & Integration.
  13. ^ "BRIEF-Brink's Announces Brand Licensing Agreement With Moni Smart..." Reuters. February 26, 2018.
  14. ^ "Brinks Home Security Announces Bulk Acquisition of Residential Alarm Monitoring Contracts". Brinks Home Security. Retrieved 2021-04-11.

External links[]

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