Business-to-government

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Business-to-government (B2G),^[1] also known as business-to-administration (B2A),^[1][2] refers to trade between the business sector as a supplier and a government body as a customer.

Public-sector organizations generally post tenders in the form of requests-for-proposals, requests-for-information, requests-for-quotations, and sources-sought, to which private suppliers respond. Business-to-government networks provide a platform for businesses to bid on government opportunities that are presented as solicitations, in the form of requests-for-proposals, through a reverse auction.

B2G includes the segment of business-to-business marketing known as public sector marketing, which encompasses marketing products and services to various government levels—local and national—through integrated marketing communications techniques such as strategic public relations, branding, marketing communications, advertising, and web-based communications.

Government agencies typically have pre-negotiated standing contracts vetting the vendors/suppliers and their products and services for set prices. These can be local or national contracts and some may be grandfathered in by other entities. For example, in the United States, California's MAS Multiple Award Schedule will recognize the federal government contract holder's prices on a General Services Administration Schedule.

See also[]

• B2B (business-to-business)
• B2C (retail)
• Business marketing
• G2B
• Hit rate
• Industrial marketing
• Marketing
• Tendering

References[]

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