Business.govt.nz

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Business.govt.nz

Agency overview
Formed	2007
Jurisdiction	New Zealand
Headquarters	Wellington
Parent agency	Ministry of Business, Innovation and Employment

Business.govt.nz is the New Zealand government's online resource for small business, bringing together information from across the public and private sectors, packaged into tools and resources designed with small businesses in mind. It exists to make succeeding in business easier for New Zealand businesses.^{[citation needed]}

Business.govt.nz is managed and maintained by a dedicated team working in the New Zealand Ministry of Business, Innovation and Employment.

Background[]

The previous government business site, biz.org.nz, was launched in 2003. Business.govt.nz was launched on 15 August 2007 and replaced biz.org.nz. It was originally developed by New Zealand Trade and Enterprise in consultation with a range of government departments and ministries, business groups and business service providers.

In 2014 business.govt.nz adopted a policy of customer centred design and delivery, developing all new products in partnership with designers and small businesses, testing all ideas, concepts and prototypes with small businesses. At the same time continuous business improvement practices were implemented.

Business.govt.nz tools and resources[]

Business.govt.nz focuses on topics and issues that cause small businesses the most problems, or have the potential to create the greatest positive impact.

Business topic covered by the site include[]

• Getting Started
• How to Grow
• Tax and Accounting
• Hiring and Managing People
• Risks and Operations
• Business Performance

Tools and resources[]

Business.govt.nz has more than 50 tools, quizzes, visual guides and videos, and infographics. They include:

Users and growth[]

Business.govt.nz's tools and website content is used primarily by small New Zealand businesses and business advisors.

Following the adoption of customer-led design practices in 2014, business.govt.nz's usage has increased more than five-fold. In October 2018 the website recorded over 318,000 user sessions with an average session time of 4 minutes 15 seconds, amounting to 1.3 million minutes on site. (In October 2014 the site recorded just over 100,000 sessions with an average duration of 2 minutes 20 seconds.)

Over 350,000 small businesses receive the business.govt.nz newsletter each month. In October 2018 over 96,000 businesses opened this newsletter.

References[]