Buy one, get one free

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This article is about a sales promotion technique. For the album by Andy LaVerne, see Buy One Get One Free (album).
"Happy hour" sign on a pub in Jerusalem: Buy one draught beer, get one free

"Buy one, get one free" or "two for the price of one" is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that the price actually considers the fact that two items are being sold. The price of "one" is somewhat nominal and is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.[1]

This technique is commonly known in the marketing industry by the acronym BOGOF - or, simply, BOGO.[2] [3]

Criticism and negative publicity in the UK[]

Two-for-one promotions were criticised in the United Kingdom in 2014, at a time of concern over food waste. Because many foods under such offers have short shelf lives, customers are more likely to pass the products' use by date.[4][5][6]

Supermarkets have also been blamed for contributing to the increase in obesity through buy one, get one free promotions.[7] In 2012, the University of East Anglia's Norwich Business School conducted research into products used in buy one, get one free deals. The results showed that these promotions are aimed towards unhealthy products, such as chocolate, sweets and soft drinks.[8]

References[]

  1. ^ Buy one get one free, from Marginal Revolution. Retrieved 2008-01-05.
  2. ^ Wallop, Harry (2008-07-07). "Food waste: Why supermarkets will never say bogof to buy one get one free". London: Telegraph. Retrieved 2010-08-28.
  3. ^ Roberts, Loren (2012-01-24). "What does BOGO really mean?". Monroe, GA: Walton Tribune. Retrieved 2021-02-19.
  4. ^ Young, Philippa (6 April 2014). "Supermarket 'Bogof' deals criticised over food waste". BBC News. Retrieved 17 October 2014.
  5. ^ "Buy-one-get-one-free offers 'should be scrapped to cut food waste'". 6 April 2014. Retrieved 17 October 2014.
  6. ^ Swinburne, Zander (6 April 2014). "Supermarkets urged to scrap buy-one-get-one-free as shoppers waste 222m tons of food a year". The Independent. London. Retrieved 20 October 2014.
  7. ^ Stones, Mike. "'Promotions fuel obesity and waste". foodmanufacture.co.uk. Retrieved 19 October 2014.
  8. ^ "Supermarket offers: a healthy choice for consumers?". uea.ac.uk. Retrieved 20 October 2014.

External links[]

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