CPL Aromas

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CPL Aromas
TypeFamily business
IndustryFragrance
Founded1971
HeadquartersBishop's Stortford, UK
Key people
Chris Pickthall, CEO
Nick Pickthall, COO
[1]
ProductsFragrances
Number of employees
600 (2020)
Websitecplaromas.com

CPL Aromas is an international fragrance house, headquartered in the UK, with offices, creative centres and manufacturing centres around the world. CPL Aromas was founded in 1971 by the Pickthall family and remains independent and family-owned.

CPL Aromas employs more than 600 people worldwide. The business' audited accounts for the fiscal year ending 31 March 2021 showed sales of 125 million dollars.

History[]

CPL Aromas was founded in 1971 by brothers, Michael and Terry Pickthall. The company's first site opened this year in Witham, Essex. Since then, the company has opened locations across the globe and employs more than 600 people worldwide.

1971 – Contemporary Perfumers Ltd was formed by Michael and Terry Pickthall, and the company's first site opened in Witham.

1980 – Barrington Hall was acquired as CPL Sales and Creative Centre.

1988 – The business formed its Aroma Ingredients Division, with a Flavours Division coming shortly after in 1989.

1990 – CPL Aromas established its Brixworth site as its European manufacturing facility, and launched CPL Aromas Far East too.

1991 – CPL Aromas acquired H.E. Daniel Ltd[2] and established in Germany and the USA.

1992 – CPL Aromas Latin America launched.

1994 – CPL Aromas was floated on the London Stock Exchange.

1995 – The acquisition of Du Crocq Aromatics,[3] Netherlands and Daniel Blayn, France.[4]

1999 – One of CPL Aromas' key innovations, AromaGuard technology, was launched.

2000 – CPL Aromas was delisted from the London Stock Exchange and restored back to the Pickthall family.

2001 – The Ingredients and Flavours divisions were sold to Frutarom, making CPL Aromas a fragrance-only fragrance house.

2005 – CPL Aromas FZE was established as the company's Creative Centre and Sales Centre in Dubai.

2007 – A new automated production facility was opened for CPL Aromas Far East.

2015 – AromaCore technology launched,[5][6] and an automated production facility was established in Dubai.

2016 – Innovation House was established as the business' new Creative Centre.

2018 – CPL Aromas acquired dM Fragrances, which soon became CPL Spain.

2021 – CPL Aromas launched its new website and branding,[7] and the company celebrated its 50th anniversary.

Technologies and innovation[]

CPL Aromas has created a number of notable fragrance technologies.

EcoBoost[8] is a unique fragrance concentration technology that aims to help perfumers work more sustainably without compromise on quality and scent.

AromaFusion[9] is the product of a complex molecular distillation process that combines high quality raw materials to create new ingredients. These AromaFusion formulations are totally unique to CPL Aromas.

AromaGuard[10] is a bespoke approach to reducing malodours, using equipment and techniques that analyse the molecular makeup of bad odours and how fragrances act on them.

AromaSpace[11] technology brings natural fragrant aromas to life as perfume bases, using a detailed chemical composition from plants and other natural sources.

InsectaGuard[12] is a set of fragrances that also act as insect repellents.

Locations[]

CPL Aromas has sites in 18 international locations,[13] serving customers in over 100 countries.

  • The UK (Hertfordshire and Northampton)
  • France (Paris)
  • Spain (Vilassar de Dalt)
  • Italy (Milan)
  • Germany (Bielefeld)
  • Turkey (Istanbul)
  • Middle East (Dubai)
  • India (Lower Parel)
  • Far East (Myanmar, Thailand, Vietnam, Malaysia, Indonesia, China, Philippines, Taiwan, Korea)
  • The US (New York)
  • Latin America (Colombia)

CPL Aromas also has manufacturing sites in the following locations:

  • Brixworth (United Kingdom)
  • Bogota (Colombia)
  • Dubai (UAE)
  • Hong Kong (China)
  • Barcelona (Spain)

Sustainability initiatives[]

CPL Aromas is focussed on sustainability. The company compile annual Sustainability Reports,[14] developed in line with the Global Reporting Initiative core models and with the UN's Sustainable Development Goals[15] in mind.

CPL Aromas focusses its sustainability efforts on four areas:

  1. The environment – Energy and emissions reduction, water stewardship, waste management
  2. Innovation – EcoBoost technology, product safety, economic performance
  3. People – Diversity and equal opportunity, health and safety, corporate responsibility
  4. Sourcing – Procurement practices, supplier assessment, sustainable purchasing agreements

CPL Aromas has also signed the Sri Lankan Sustainable Farming Agreement[16] as part of the company's commitment to minimise environmental impact through water conservation and protection.

Notable projects[]

CPL Aromas is a partner of the Catholic Agency for Oversees Development.[17] (CAFOD). In 2020 this partnership reached its 20th anniversary.

CPL Aromas is the co-founder of the College of Fragrance for the Visually Impaired (COFVI), a charitable organisation.[18][19][20]

CPL Aromas participated in the founding of NAB Perfumery College in India, an educational initiative by the National Association for the Blind.[21]

References[]

  1. ^ "Archived copy" (PDF). Archived from the original (PDF) on 12 June 2015. Retrieved 8 June 2015.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ "Sweet smell of success for aroma chemicals". ICIS Explore. Retrieved 27 October 2021.
  3. ^ "DU Crocq Aromatics International B V - Relationship Science". relationshipscience.com. Retrieved 27 October 2021.
  4. ^ "CPL Aromas consolidates to meet new markets". ICIS Explore. Retrieved 27 October 2021.
  5. ^ CosmeticsDesign-Europe.com. "CPL Aromas reports record turnover on strong emerging market sales". CosmeticsDesign-Europe.com. Retrieved 3 July 2017.
  6. ^ "CPL Aromas Launches Encapsulation Technology". HAPPI. Retrieved 3 July 2017.
  7. ^ "Presenting: a new visual identity for CPL Aromas | CPL Aromas". www.cplaromas.com. Retrieved 27 October 2021.
  8. ^ "EcoBoost | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  9. ^ "AromaFusion | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  10. ^ "AromaGuard | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  11. ^ "AromaSpace | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  12. ^ "InsectaGuard | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  13. ^ "Where we operate | CPL Aromas". cplaromas.com. Retrieved 4 November 2021.
  14. ^ "Our sustainability vision | CPL Aromas". cplaromas.com. Retrieved 25 November 2021.
  15. ^ "THE 17 GOALS | Sustainable Development". sdgs.un.org. Retrieved 25 November 2021.
  16. ^ "CPL Aromas Signs Sri Lankan Sustainable Farming Agreement". Perfumer & Flavorist. 23 March 2017. Retrieved 25 November 2021.
  17. ^ "CPL Aromas Increases CAFOD Funding to Support Global Causes". Perfumer & Flavorist. Retrieved 3 July 2017.
  18. ^ "CPL Aromas helps BBC sniff out a disability issue". www.cosmeticsbusiness.com. Retrieved 3 July 2017.
  19. ^ "CPL Aromas Directors Visit Visually Impaired Students". Perfumer & Flavorist. Retrieved 3 July 2017.
  20. ^ "Coty Prestige visits The College of Fragrance for the visually impaired in Mumbai". www.cosmeticsbusiness.com. Retrieved 3 July 2017.
  21. ^ "NAB Perfumery".{{cite web}}: CS1 maint: url-status (link)

External links[]

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