CalTV

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CalTV

Headquarters
Location	University of California, Berkeley
Region served	Berkeley, California United States
Membership	120
Official language	English
Executive Directors	Karine Titizian Olivia Henderson
Affiliations	Associated Students of the University of California (ASUC)
Website	caltv.berkeley.edu

CalTV is the first and only student-run online television station at University of California, Berkeley, producing videos in news, sports, and entertainment. Since its founding, CalTV has grown into one of the largest student-run media organizations on the West Coast and is currently a chartered organization of the Associated Students of the University of California (ASUC).

History[]

Although there had been multiple attempts to get a television station for Berkeley off the ground, it wasn't until Spring 2005 that the ASUC was able to allocate sufficient seed money towards setting up an online TV network.

Technology[]

CalTV uses web and digital media technologies to produce its online broadcasts. As its web platform, CalTV uses standards compliant and customized content management system coupled with the YouTube's online video player. CalTV produces video content using a Canon 60D DSLR and Adobe Creative Cloud software running on Apple iMac G5.

Content[]

Seven different departments make up CalTV- four on-camera and three behind-the-scenes. They include:

On-Camera

• News
• Sports
• Entertainment
• Comedy

Behind-the-Scenes

• Post-Production
• Cinematography
• Business/Advertising/Marketing (BAM)

The station's content has evolved with time. In its first iteration, the station produced a single show focusing exclusively on news events (local, national and international) but produced in a citizen journalism mode. The show featured brief backgrounds on stories introduced by CalTV journalists followed by opinion from Berkeley students and professors.

With time, CalTV's content expanded into sports, arts and eventually entertainment. "The CalTV Sports Highlight" was born in 2006 and covered , , water polo and much more. The semester of Spring 2007 marked the debut of "The CalTV Show", an off-beat news show offering a summary of local and national news as well as commentary on issues of concern to students. "The CalTV Show" has now since been renamed "The CalBear Report."

CalTV sports features high octane highlights of Cal sports action, including "The CalTV Sports Highlight" which airs every Monday. Also included in the programming are CalTV sports' "Back and Forth" and "Sports Shorts." "Back and Forth" resembles ESPN's Pardon the Interruption and features banter on all sports related topics from the Cal Football Team to Women's Field Hockey. "Sports Shorts" features updates on recent teams in action, as well as interviews with students on Sproul Plaza. A new show, "Bear in Mind" has since also been added and cover many off-the-field stories on student athletes and teams.

CalTV News features many informative weekly shows including Berkeley Beat, CalConnect, InFocus, and Investigative Report.

CalTV debuted its Entertainment programming in 2010 when the former Music Department officially changed its name to Entertainment.

Special events[]

CalTV has also been involved in the coverage of many on-campus and off-campus special events. These events included exclusive interviews with such celebrities as:

• Jesse Eisenberg
• Andrew Garfield
• Channing Tatum
• Michael Moore
• Danny Boyle
• Morgan Spurlock
• Ryan Reynolds
• Chelsea Clinton
• John C. Reilly
• Jason Reitman
• Roland Emmerich
• Michel Gondry
• Will Ferrell
• Conan O'Brien
• Adam Sandler
• Woody Harrelson
• David Schwimmer
• Don Cheadle
• Jerry Seinfeld
• Regina King
• Emile Hirsch
• Viggo Mortensen
• The cast of Hot Rod
• The cast of Superbad
• The cast of Comedy Central's Reno 911!
• California First Lady Maria Shriver
• Former CBS anchor Dan Rather
• CNN Sr. Medical Correspondent Sanjay Gupta

Funding[]

CalTV has been supported in a large way by the Associated Students of the University of California (ASUC). CalTV also works closely with Big Ideas @ Berkeley, an initiative that provides funding, support, and encouragement to interdisciplinary teams at UC Berkeley. The station has also been exploring revenue generation through ads and promotional activities.

Footage[]

CalTV's footage has been featured on numerous media outlets including:

• KTVU
• Russia Today
• Colbert Report
• Rachel Maddow Blog

Alumni[]

CalTV Alumni have gone on the work in the media industry for companies such as:

• Creative Artists Agency
• William Morris Endeavor
• International Creative Management
• Pixar
• Disney Animation
• Focus Features
• The Daily Show
• Colbert Report
• Microsoft
• ABC
• NBC
• CBS
• MSNBC
• CNN
• NPR
• Pac-12 Network
• Los Angeles Times

Recognition[]

CalTV has been recognized in local media. The Daily Cal, Berkeley's newspaper, published articles on CalTV ^[1][2] The station has also gaining visibility in the Berkeley blogging community^[3][4]

References[]