Camay

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Camay

1948 ad for the product.
Product type	Soap
Owner	Unilever
Country	United States
Introduced	1926
Markets	Worldwide
Previous owners	Procter & Gamble

The logo of Camay used in 2006-2012.

Camay is an American brand of soap owned by the Anglo-Dutch company Unilever. It was first introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age."

In December, 2014, Procter & Gamble announced that it was selling Camay to Unilever. The transaction was completed in 2015, but Unilever has not yet announced when it will start producing Camay soap.^[1]

Media sponsorship[]

For many years, Camay was a major sponsor of the soap operas As the World Turns and Search for Tomorrow.

Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004.^{[citation needed]}

A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.

Spokesmodels[]

In the 1970s, its television spokesmodel was Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive. Other spokesmodel's included Katie Boyle, , , Julie Dawn Cole, Stacy Doring, , Lynne Frederick, , Nicola Pagett, Julie Peasgood and Natasha Pyne.

References[]

External links[]

• Camay Europe