Canada (company)

CANADA

Industry	Visual arts
Founded	2008; 12 years ago
Founders	Lope Serrano Nicolás Méndez Luis Cerveró
Headquarters	Barcelona , Spain
Area served	Worldwide
Key people	Oscar Romagosa () Alba Barneda (HOP) Marta Bobic (EP)
Products	Music video production Television advertisement Short films
Subsidiaries	CANADA London
Website	canadacanada.com

Canada (stylized as CANADA) is a Spanish visual content production company headquartered in the Poblenou district in Barcelona, Spain with subdivisions in London and Los Angeles. The company specializes in the production and direction of music videos and television commercials. Many of their works include music videos for Katy Perry, Dua Lipa, Tame Impala, Rosalía, and Sigrid, as well as TV commercials for Louis Vuitton, IKEA, Coca-Cola, Mercedes-Benz and Bimba y Lola among others.^[1][2] Partnerships include Diplomats in France and Rekorder in Germany.

In 2008 the company was formed by directors Nicolás Méndez, Lope Serrano and Luis Cerveró. The company settled down at the Carrer dels Almogàvers in Barcelona, where it is still headquartered. The style that characterizes the company is, aesthetically, between a glamorous image and the most authentic European cinema. It is a constant exploration, the search for beauty and truth that results in excellent work ranging from classic advertisements to promos, fashion films and artistic collaborations for museums.^[3]

History[]

In 2008, directors Nicolás Méndez, Lope Serrano and Luis Cerveró, who worked from the same artistic perspective, decided to join forces to improve and develop their own initiative focused on the audiovisual sector after working for many years for different companies. Together with the directors, partners executive producer Oscar Romagosa and producer Alba Barneda form the key part of the Canada collective. The first two years were hard for the company to work due to the 2008 worldwide economic crisis but specially for the Spanish financial crisis that lasted for almost six years starting in 2008.^[4] Things for the company started to become better when they produced the music video for El Guincho's track "Bombay" in 2010, which went viral on Vimeo and was named the best music video of the year by Rockdelux.^[5] This metheoric increase in popularity offered the company many gigs in the United Kingdom where they worked for musical bands like Scissor Sisters, The Vaccines or Battles.

After a few years represented by the production company Partizan, the group decided to change partners, trying, in this way, to approach to the production sector. Before opening in Los Angeles, since December 2012 until June 2020 the company was represented in the United States by Roman Coppola, the founder and owner of The Directors Bureau.^[6][2]

In the mid-2010s the company bet on local novel artists such as Bad Gyal, C. Tangana or Rosalía back in the day. After the last one released her it single "Malamente" in May 2018 and its music video directed by Canada received universal acclaim to the point it was nominated for a Latin Grammy Award for Best Short Form Music Video and was named Video of the Year by Pitchfork, the company grew exponentially, directing at the end of the decade and beginning of the next one music videos for internationally known artists from Travis Scott to Dua Lipa.^[7] Canada was also responsible for the 2020 Louis Vuitton and Multiópticas campaign as well as for the 2020 Gaudí Cinema Awards spot.^[8]

Work[]

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