Cannabis advertising

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Cannabis advertising on a billboard in Seattle

Cannabis advertising is the advertising of cannabis products to consumers by the cannabis industry through a variety of media. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries.

Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.[1]

Beckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal[2][3]

California specifically prohibits false health claims in advertising.[4]

A form of cross-promotion for cannabis and fast food was used in three California Jack in the Box locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64.[5][6][7][8]

Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws,[9] and traditional print media may face "fear of driving away other advertisers",[10] creating an advertising market in local alternative newsweeklies.

Canada's national cannabis legalization will impose strict rules on advertising "similar to those governing the sale of cigarettes".[11]

Anti-cannabis advertising[]

Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada,[12] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.[13][14]

See also[]

References[]

  1. ^ Marlatt, Larimer & Witkiewitz 2011, p. 160.
  2. ^ Room 2010, p. 173.
  3. ^ http://archive.beckleyfoundation.org/2010/12/framework-convention-on-cannabis-control/
  4. ^ "Marijuana Marketing: The Do's and Don'ts of Cannabis Advertising in California", The National Law Review, March 5, 2018
  5. ^ Bloomberg via The Cannabist
  6. ^ Fresno Bee
  7. ^ The Stranger
  8. ^ Food & Wine magazine covered
  9. ^ "Newspapers with marijuana ads can't be mailed, feds warn", The Oregonian, December 2, 2015
  10. ^ Marijuana helps grow newspaper business: Alternative weeklies are benefiting from medical marijuana advertising, MSNBC.com, July 5, 2011
  11. ^ Greg Quinn (January 19, 2018), Canada's strict branding and advertising rules will try to take fun out of legal weed, Bloomberg – via The Cannabist / The Denver Post
  12. ^ Ti, Lianlian; Fast, Danya; Small, William; Kerr1, Thomas (January 13, 2017), "Perceptions of a drug prevention public service announcement campaign among street-involved youth in Vancouver, Canada: a qualitative study", Harm Reduction Journal, 14 (3): 3, doi:10.1186/s12954-017-0132-7, PMC 5237277, PMID 28086787
  13. ^ Sullum, Jacob (December 1, 2006), "Fried messages: your brain on anti-drug ads.(Office of National Drug Control Policy launches National Youth Anti-Drug Media Campaign)", Reason, archived from the original on November 19, 2018 – via HighBeam (subscription required)
  14. ^ Claire Downs (September 20, 2016), "The Most Hilariously Inaccurate Anti-Weed PSAs", Merry Jane

Sources[]

External links[]

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