Capricorn FM

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Capricorn FM
Capricomfm300.png
Broadcast areaLimpopo
Frequency
  • 96.0 MHz (Mokopane/Polokwane)
  • 98.0 MHz (Hoedspruit)
  • 105.4 MHz (Louis Trichardt)
  • 97.6 MHz (Tzaneen)
Programming
FormatUrban
History
Founded2007
First air date
26 November 2007 (2007-11-26)
Links
WebcastWindows Media Audio
Websitecapricornfm.co.za

Capricorn FM is the first and one of the two commercial radio stations in Limpopo province, South Africa.[1]

Overview[]

Capricorn FM broadcasts on 96.0 FM in Mokopane/Polokwane; 98.0 FM in Hoedspruit; 105.4 FM in Louis Trichardt; 89.9 FM in Sibasa and 97.6 FM in Tzaneen[2] and is available internationally by streaming audio over the Internet. As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows, in an attempt to feature a variety of urban genres in R&B, soul, afro-pop, afro-soul, hip-hop, kwaito, house and also cater for jazz and gospel lovers.[2]

Its presenters include Dee Nkomo, Mpho Mashita, Ms Kulie, King Bash, Muthusi Makosholo, Black Moakamedi, Dj Complexion, Ngamula Teecee Chauke, Vusi Alphaa, Chris Chuene, Tlou Tlolane, Prudence Mabasa, Karabo Maila, Hellen Seabi, Master Jay, Gladness Sefara, Itumeleng Banda, Thabo Sebashe, Lindiwe Manzini, Mpho Magwabeni, Given Mabunda "the radio guy"

History[]

Taking its name from the latitudinal line that cuts across Limpopo (Tropic of Capricorn), the only province in the country with one of the five major circles of latitude that mark maps of the earth,[3] the station began broadcasting from its state-of-the-art studios in Bendor, Polokwane six months after receiving its commercial broadcast license. It was established on 26 November 2007 and has been led by the CEO who represents , who together with his partner and former talk show host were part of consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.[2] Notable presenters have included , Karabo Maila, Prudence Mabasa and the Capricorn FM Breakfast , BK.[4]

Target audience[]

As a commercial radio station, the broadcasting format carries 70% music and 30% talk shows. The music will feature a variety of urban genres in R&B, soul, afro-pop, Afro-Soul, hip-hop, kwaito, and house, and also cater for jazz and gospel lovers and what Capricorn FM describes as urban jazz and urban gospel. Peoples of all ages will each find that they have been included in the station's broadcasts. The idea to cater for an ever diversifying audience was paramount to the decision to broadcast 70% in English and 30% vernacular, incorporating the three dominant ethnic groups in the province (tshiVenda, sePedi, xiTsonga). Capricorn FM broadcasts 24 hours throughout Limpopo with five transmitters covering the main towns and areas surrounding them.[2]

Content[]

The station offers adult contemporary, interspersed with news and views from the station's team of on-air personalities. The community is strongly reflected. Exciting competitions form part of the station's day-to-day activities and at the time of going to press, there are competitions sponsored by Tastic Rice and Samsung Mobile. The weather and sports news also fill in a substantial percentage of the content.[5]

Ownership[]

Capricorn FM is the first commercial radio station in Limpopo, launched on 26 November 2007. The CEO who represents , and his business partner and former radio talk-show host, , were part of a consortium that successfully competed against a number of contenders for the license to broadcast in Limpopo.[1]

Programming[]

Broadcast time[]

Listenership figures[]

Estimated Listenership[8]
7 Day Ave. Mon-Fri
May 2013 1 425 000 662 000
Feb 2013 1 396 000 607 000
Dec 2012 1 427 000 613 000
Oct 2012 1 423 000 612 000
Aug 2012 1 357 000 560 000
Jun 2012 1 377 000 1 000 000

References[]

  1. ^ a b "About Us". Capricorn FM. 2011. Archived from the original on 2011-04-30. Retrieved 2011-04-12.
  2. ^ a b c d "Capricorn FM launches in Limpopo". BizCommunity.com. 26 November 2007. Retrieved 2011-04-12.
  3. ^ "Capricorn FM". Unitedstations.co.za. Archived from the original on 2011-04-23. Retrieved 2011-04-12.
  4. ^ "Shows and DJ's". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  5. ^ "Win". Capricorn FM. 2011. Archived from the original on 2011-04-29. Retrieved 2011-04-12.
  6. ^ "Capricorn FM new Lineup Archives".
  7. ^ The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012.
  8. ^ SAARF RAMS (Presentations)

External links[]

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