Cherry Blossom is the fifth studio album by the British pop rock band The Vamps. It was released on 16 October 2020 via Virgin EMI and Universal Music,[3] and includes the single "Married in Vegas". The album debuted atop the UK Albums Chart, becoming the Vamps' second number-one album in their home country. It will be promoted with a concert tour set to begin on 6 September 2021.[3]
The band wrote "half an album quickly" 18 months before the release of the album, in early 2019, but scrapped all of the planned material and started over.[3] Early in 2020, the band sent their completed album to their label, believing that they had a strong collection of "bangers and ballads" to mark what they regarded as the second part of their career, using the cherry blossom title and imagery as a symbol of "rebirth", but they were not entirely certain about which song should be released as the lead single.[4]
In an interview with Vents Magazine, Brad Simpson explained: "I went on a Zoom call with Lostboy. We had a few beers and then four hours later 'Married in Vegas' was birthed." James McVey also said, "I was playing Playstation with my mates and it was about 11pm and I was pretty drunk too actually. Then Brad FaceTimed me and he was like 'I've just written this song!'." "Married in Vegas" then became the lead single and was added to the previously completed album.[4]
Singles[]
"Married in Vegas" was released as the lead single from the album on 31 July 2020.[5] Its release was accompanied by an official music video posted to The Vamps' YouTube channel, directed by Dean Sherwood.