Chico Ejiro

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Chico Ejiro (born Chico Maziakpono; died 25 December 2020)[1] was a Nigerian movie director, screenwriter, and producer. Little is known about Ejiro other than he was born in Isoko, Delta, Nigeria, and that he originally studied agriculture, and he was drawn into video production because Nigerians would not buy blank video cassettes. His enormous body of work was typical of the second generation that started in the 1990s when cheap video-production equipment became available in the country. He owned a production company called Grand Touch Pictures, which is based in Lagos.

Nicknamed Mr. Prolific, he directed over 80 movies within a 5-year period—each one shot in as little as three days. They feature story lines relevant to Nigerians. The exact number of movies he has worked on as either director, producer, or both is unknown, but it ranges in the hundreds as of 2007. He was profiled in The New York Times,[2] and Time magazine in 2002.[3]

He died in the early hours of Christmas Day, 25 December 2020.

Ejiro was married to Joy Ejiro, and they had four children. He had two brothers: Zeb Ejiro, the best-known of the new Nigerian cinema auteurs outside of the country, and , also a movie producer.

Ejiro was featured in the 2007 documentary Welcome to Nollywood, which followed him as he made Family Affair 1 and Family Affair 2.

References[]

  1. ^ "Nollywood producer Chico Ejiro dies 1 day after directing movie"
  2. ^ Steinglass, Matt (26 May 2002). "When There's Too Much of a Not-Very-Good Thing". The New York Times.
  3. ^ Faris, Stephan (26 May 2002). "Hollywood, Who Really Needs It?". Time. Archived from the original on 2007-08-17.

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