Chouf TV

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Chouf TV (Arabic: شوف تيفي‎) is an arabophone Moroccan media company created in 2013 by  [ar] and owned by S W Media, LLC, of which Chahtane is the sole shareholder.^[1] It describes its content as "web TV" and counts over 20 million followers on Facebook and over a million subscribers on its YouTube channel.^[1] Chouf TV has been characterized as tabloid journalism and described as an "unprecedented media phenomenon."^[2]

Name[]

In Moroccan vernacular Arabic, شوف (shūf) is the imperative of the verb شاف (shāf, "to look").^[3] The company's name in Latin script is romanized according to French orthography.

History[]

The founder of the company, Driss Chahtane, said "The idea at the beginning was to present something new, as I saw that the readership of the written press was eroding. The transition was digital. At the time, newspapers used the digital but in a very traditional way."^[2]

The media company publishes content with the potential to create "buzz."^[2]

References[]