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Circus (magazine)

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Circus Magazine
CircusMag logo.png
EditorGerald Rothberg
CategoriesMusic
FrequencyMonthly
First issueOctober 1966 (Hullabaloo);
March 1969 (Circus)[1]
Final issueMay 2006[2]
CountryUnited States
LanguageEnglish
ISSN0009-7365

Circus was a monthly American magazine devoted to rock music. It was published from 1966 to 2006. In its heyday the magazine had a full-time editorial staff that included some of the biggest names in rock journalism, such as Paul Nelson, Judy Wieder, David Fricke, and Kurt Loder, and rivaled Rolling Stone in sales and surpassed Creem. In 1974, a sister publication was launched, titled Circus Raves,[3] and by 1977 that venture had been merged into Circus magazine, making Circus a biweekly publication.[4]

Gerald Rothberg originally put together the magazine under the name Hullabaloo in 1966 (23 issues), before changing the name to Circus in 1969.[1]

In its early years it covered hard rock acts like The Doors and Grand Funk Railroad. The magazine’s regular interviews snared most of the era’s big names in music. Patti Smith wrote for Circus, as did her bandmate Lenny Kaye. Rock critic Kurt Loder was also a contributor, as was—somewhat incongruously—the late Lance Loud of An American Family fame. The roster of contributing writers included names familiar to anyone acquainted with rock journalism. A Circus reader could look forward to music reviews penned by the venomous, unfairly neglected Ed Naha, whose entire review of an album by the German rock group Can consisted of exactly one word: Can’t. And given the era’s printing constraints, the magazine was surprisingly lush, packed with high-quality color photography.

Rock was relegated to the margins. Listening to this music was akin to belonging to a private club. What made this a unique paradox—also unimaginable today—was that this particular private club encompassed millions of people.

Circus was the epitome of that paradox: a mass-circulation, successful periodical completely ignored by cultural cognoscenti; a precise blur. And unencumbered by editorial self-consciousness, the magazine served as an under-the-radar chronicle.

In 1971 Howard Bloom joined CIRCUS as editor, his tenure lasted until August 1973.

In the late 1970s, the magazine started focusing on pop culture as a weekly in the vein of People Magazine, which caused a drop in sales. The magazine gradually shifted to Heavy Metal acts in the early and mid-1980s, then began focusing coverage on glam metal groups like Bon Jovi and Def Leppard in the mid-to-late 1980s. Until the arrival of grunge, Circus prospered in this style. When grunge did arrive, however, the magazine lost focus and sales again dropped.

As the 1990s progressed, Rothberg changed the longtime design and logo of the magazine, pared the staff down to a bare minimum, and started using stories from freelancers. It was during this period that Rothberg was attacked in the Guns N' Roses song "Get in the Ring".

Before the magazine was ceased publication in May 2006,[5] Circus covered contemporary heavy metal, competing against magazines like Kerrang and Hit Parader.

References

  1. ^ a b "20 Top Music Magazine Histories". CBUB Productions & Archives. Archived from the original on January 19, 2013. Retrieved June 28, 2012.
  2. ^ "CIRCUS Magazine Is No More – May 18, 2006". blabbermouth.net. 18 May 2006. Retrieved June 28, 2012.
  3. ^ "Circus Raves". Rock's Backpages. Retrieved May 28, 2015.
  4. ^ Raup, Avo (April 14, 2012). "Circus Raves". afka (at) afka.net. Archived from the original on July 1, 2006. Retrieved May 28, 2015.
  5. ^ John David Ebert (September 2, 2011). The New Media Invasion: Digital Technologies and the World They Unmake. McFarland. p. 198. ISBN 978-0-7864-8818-6. Retrieved October 31, 2015.

External links

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