Clorets

This article includes a list of general references, but it remains largely unverified because it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (April 2017) (Learn how and when to remove this template message)

Clorets Fresh

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.^[1] Clorets was originally owned by The Warner-Lambert Company under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2003, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is widely available in South America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, and Japan.^{[citation needed]}

Packaging and flavour varieties[]

Packaging sizes

• Gum in 2s carton
• Gum in 12s carton
• Small mints (in a pack of 50)
• Candy-style mints (in a pack of 6)
• Tablet mints (in a pack of 35)
• Val-U-Pak (in a pack of 30)

Flavours

• Original/Cool Mint
• Arctic/Ocean Mint
• Orange Mint
• Dark Secret Mint (Thailand)
• Cinnamon (Japan)
• Cool Berry Mint
• Pink Grapefruit Mint

Clorets Infinity

• Peppermint
• Spearmint

See also[]

• List of chewing gum brands
• List of breath mints

References[]

Further reading[]

• Bhushan, Ratna (January 18, 2001). "Money is where the mouth is". The Hindu Business Line. Retrieved February 22, 2013.
• Singh, Namrata (2000). "Warner-Lambert's 50p strategy for Clorets extended to Halls". Indian Express. Archived from the original on March 5, 2016. Retrieved February 22, 2013.
• "Cadbury looks to boost presence in mouth freshener category". The Hindu Business Line. May 26, 2005. Retrieved February 22, 2013.
• "Clorets takes on Smint with 'mini mint' brand". Marketing Week. June 18, 1998. Retrieved February 22, 2013.