Coca-Cola Refreshing Filmmaker's Award

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Created in 1998, the Coca-Cola Refreshing Filmmaker's Award is an award given out to the student filmmaker - or pair of student filmmakers as of 2017 - who wins the annual Coca-Cola Refreshing Films contest. In the contest, current students or recent graduates from participating film schools across the United States submit entries of original scripts following specific themes provided each year by the contest organizers. However, all scripts are meant to highlight how Coca-Cola serves as an integral part of the movie-going experience. Fifteen semifinalist scripts are selected by a group of judges who then provide feedback, and the semifinalist teams rework their scripts and create storyboards. As of the 2022 edition of the contest, four finalist scripts are then chosen, and the student filmmakers receive $18,000 to produce their films along with behind-the-scenes footage. A panel of industry professionals known as the "Red Ribbon Panel" judge the films on the categories of creativity, entertainment value, and creative fit to theme and tone. The highest scoring film is declared the winner of the contest and is shown in select theater locations nationwide (specifically AMC and Cinemark locations as of the 2022 contest).[1]

Coca-Cola Refreshing Filmmaker's Award Winners[]

Since its inception in 1998, twenty-two student filmmakers or pairs of student filmmakers have won the Coca-Cola Refreshing Filmmaker's Award (the number of winners is lower than the number of years since the beginning of the contest due to the absence of the contest in 2015 and 2021). Notable winners include bestselling author and director of Fanboys and Barely Lethal Kyle Newman and Emmy Award winning director Josh Greenbaum. Many winners have gone on to write, direct and produce feature films or series for major brands or platforms.

Year Student Filmmaker(s) University Film Title
1998 Kyle Newman[2] New York University "Bitten By Love"
1999 Fredrick Johnson[3] University of Southern California "Through Thick and Thin"
2000 Jason Doty[4] Florida State University "Escape Back to the Movies"
2001 Peter Hunziker[5] University of California, Los Angeles "You Too Could Be a Winner!"
2002 David Pastor-Vallejo[6] Columbia University "Movie (Theater) Hero"
2003 Jordan Ross[7] New York University "Mafia Movie Madness"
2004 Brett Levner & Steve Sole[8] Columbia University "Being Reel"
2005 Matthew Pope[9] Florida State University "The Line Starts Here"
2006 Rosemary Lambert[10] Chapman University "The Reel Monkey"
2007 Josh Greenbaum & Raul Fernandez[11] University of Southern California "The Morning Routine"
2008 Austin Formato[12] University of California, Los Angeles "The Museum"
2009 Jerome Sable & Michael Montgomery[13] University of Southern California "Meanwhile..."
2010 Alice Mathias & Andy Landen[14] University of Southern California "Message in a Bottle"
2011 Philip Kimbrough[15] Elon University "Cease and Deceased"
2012 Simon Savelyev & Steven Huffaker[16] University of California, Los Angeles "Prom Night"
2013 Dean Coots[17] Elon University "Break the Night"
2014 Merlin Camozzi[18] University of California, Los Angeles "What We Need"
2016 Ameer Kazmi[19] School of Visual Arts "Blindfold"
2017 Julian Conner & Tom Teller[20] Chapman University "Crunch Time"
2018 Clara Montague & Eva Kirie[21] Ithaca College "The Library"
2019 Devon Solwold & Shayain Lakhani[22] Savannah College of Art and Design "Choose Happy"
2020 Elina Itugot & Henry Zhinin[23] Savannah College of Art and Design "Let Loose"

Coca-Cola Refreshing Filmmaker's Award Winning Schools[]

Students from ten different schools have won the Coca-Cola Refreshing Filmmaker's Award out of the twenty-two contests that have been held. The schools that have produced the highest number of winning films are the University of California, Los Angeles and the University of Southern California. University of California, Los Angeles won in 2001 and 2008 in the Coca-Cola Refreshing Films competition and in 2012 and 2014 in the rebranded Sprite Films competition. University of Southern California won in 1999, 2007, 2009 and 2010. Two schools have managed to win the contest in two consecutive years: the University of Southern California in 2009 and 2010, and the Savannah College of Art and Design in 2019 and 2020. While Elon University won twice during the four-year period in which the program was renamed Sprite Films, it has not won during one of the contests labelled Coca-Cola Refreshing Films. The first ever winning school was the University of Southern California and the most recent winning school was the Savannah College of Art and Design.

Wins University Location Winning Year(s)
Four University of California, Los Angeles Los Angeles, California 2001, 2008, 2012, 2014
University of Southern California Los Angeles, California 1999, 2007, 2009, 2010
Two Chapman University Orange, California 2006, 2017
Columbia University New York City, New York 2002, 2004
Elon University Elon, North Carolina 2011, 2013
Florida State University Tallahassee, Florida 2000, 2005
New York University New York City, New York 1998, 2003
Savannah College of Art and Design Savannah, Georgia 2019, 2020
One Ithaca College Ithaca, New York 2018
School of Visual Arts New York City, New York 2016

The years in italics indicate a win during the period in which the program was renamed Sprite Films.

Coca-Cola Refreshing Films Participating Schools[]

The 2022 edition of the contest features 40 total participating schools, including two schools (the New York Film Academy and Savannah College of Art and Design) which are participating with multiple different campuses. The initial application, including the first draft of the film's script and budget, was due on Friday, October 22, 2021, and participants were required to apply as a team of two students who were currently enrolled at one of the competing universities at the time of application or who graduated in December 2019 or later.

University Location
American Film Institute Los Angeles, California
American University Washington D.C.
Arizona State University Tempe, Arizona
Biola University Mirada, California
Boise State University Boise, Idaho
Bowie State University Bowie, Maryland
California State University, Los Angeles Los Angeles, California
Chapman University Orange, California
Columbia College Chicago Chicago, Illinois
Elon University Elon, North Carolina
Florida State University Tallahassee, Florida
Full Sail University Winter Park, Florida
Georgia State University Atlanta, Georgia
Hofstra University Nassau County, New York
Hussian College Los Angeles Los Angeles, California
Iona College New Rochelle, New York
Ithaca College Ithaca, New York
Los Angeles Film School Los Angeles, California
Morehouse College Atlanta, Georgia
New York Film Academy Los Angeles, California
New York City, New York
South Beach, Florida
University of Notre Dame Notre Dame, Indiana
New York University New York City, New York
Pace University New York City, New York
Ringling College of Art and Design Sarasota, Florida
Rochester Institute of Technology Rochester, New York
Santa Fe College Gainesville, Florida
Savannah College of Art and Design Atlanta, Georgia
Savannah, Georgia
School of Visual Arts New York City, New York
Spelman College Atlanta, Georgia
Temple University Philadelphia, Pennsylvania
University of California, Los Angeles Los Angeles, California
University of Central Florida Orlando, Florida
University of Georgia Athens, Georgia
University of Miami Coral Gables, Florida
University of Nevada, Las Vegas Las Vegas, Nevada
University of North Carolina School of the Arts Winston-Salem, North Carolina
The University of Texas at Austin Austin, Texas
University of West Georgia Carrollton, Georgia
Western Kentucky University Bowling Green, Kentucky
Woodbury University Burbank, California

Coca-Cola Regal Films 2016 Contest[]

For the first time since 2010, when it was rebranded as Sprite Films, the Coca-Cola Refreshing Films contest took place in 2016, now marketed as Coca-Cola Regal Films due to its new partnership with Regal Cinemas. The winner of the first contest after its relaunch was writer and director Ameer Kazmi from the School of Visual Arts in New York City, New York, giving the school its first ever win in the competition. Three finalists were chosen from over one hundred submitted scripts. The finalists each received $15,000 to produce their 30-second films celebrating the movie-going experience. The deadline for the final film submission was September 12, 2016, and the completed films were then judged by the Red Ribbon Panel of industry experts. Kazmi's winning film, "Blindfold," tells the story of an overwhelmed woman who is led to a movie theater by her two roommates while wearing a blindfold, and then relaxing while enjoying Coca-Cola. After being declared the contest winner, the film began screening on October 28, 2016, in 567 Regal locations nationwide.[24][25]

Student Filmmaker University Film Title
Noah Sterling Savannah College of Art and Design "24 Frames"
Eric Hernandez Elon University "A Life's Inspiration"
Ameer Kazmi School of Visual Arts "Blindfold"

Coca-Cola Regal Films 2017 Contest[]

In the 2017 edition of the contest, students from 25 film schools across the country were eligible to submit their scripts focusing on the movie-going experience and Coca-Cola's role in it. Unlike the 2016 contest, students were required to submit their applications in teams of two. Additionally, five finalists were chosen in this edition, instead of three like in the previous year. Each of the finalist teams received $15,000 to produce their films, which ran for 30 seconds along for an additional 5-second bumper.[26] The Red Ribbon Panel, consisting of industry professionals such as actor Clark Gregg, actor Giovanni Ribisi and director Richie Keen, selected the winning film, which was announced during CinemaCon in Las Vegas, Nevada on March 27, 2017.[27] The grand prize winners were Julian Conner and Tom Teller from Chapman University, whose film was shown in Regal locations nationwide beginning in May 2017. This was Chapman University's first win in the contest since Rosemary Lambert's "The Reel Monkey" in 2006, and its second win overall. The winning film, "Crunch Time," is about a robot who comes to life in a theater lobby and joins the human movie-goers to watch a film. RED Digital Cinema, the provider of professional technology for the contest, also awarded Conner and Teller with a SCARLET-W 5K camera package and Chapman University with a RED EPIC-X 6K camera package.[28] In addition to "Crunch Time," Coca-Cola Regal Films also chose to air the finalist films "Coca-Cola Gaze" and "Just in Time" in theaters beginning in September 2017 due to the quality of the work put in by the student filmmakers.[29]

Student Filmmakers University Film Title
Jane Hollon & Mia Niebruegge American Film Institute "Coca-Cola Gaze"
Julian Conner & Tom Teller Chapman University "Crunch Time"
Stephen Heleker & Xinzhong "Golden" Zhao University of California, Los Angeles "Just in Time"
Brian Blum & Justin Scholar New York University "Regal Lights"
Azzurra Catucci & Lillian Engel Elon University "Wanderfull"

Coca-Cola Regal Films 2018 Contest[]

In the 2018 edition of the contest, the number of participating schools was expanded from 25 to 29. Five finalist scripts that highlighted the movie-going experience and the significance of Coca-Cola Regal Cinemas popcorn in it were selected from the submitted applications. Each of the five finalists were given $15,000 to produce their 35-second films. Clara Montague and Eva Kirie from Ithaca College were announced as the winners of the contest at CinemaCon in Las Vegas, Nevada on April 25, 2018, marking Ithaca College's first ever win in the competition. First-year students Montague and Kirie, majoring in television and radio, originally entered the contest for a class assignment that required them to submit a script, budget and crew list. The duo ultimately worked with a crew from Park Productions and Park Media Lab director Carol Jennings to produce their film, which was filmed at Ithaca College and Regal Cinemas.[30] The winning film, "The Library," showcases a group of students studying in a library who decide to take a trip to the movie theater together, and was screened in Regal Cinemas locations nationwide beginning in May 2018. Like in the previous contest, RED also awarded the winning filmmakers with a RED RAVEN camera kit worth a retail value $14,999.95 and Ithaca College with a RED EPIC-W 8K S35 worth $35,895.[31]

Along with the main competition, this year the program partnered with Universal Pictures' film Blockers to introduce a brand new "Fan Favorite Award." Between March 9 and April 20, 2018, movie fans were able to vote for their favorite film out of the five finalists by sharing the film's personal hashtag on Twitter. Voters were also entered to win a year of free movies and concessions at Regal Cinemas in the Fan Favorite Sweepstakes.[32] A controversy emerged during the voting period when professor Kathleen Stansberry from one of the finalist schools, Elon University, discovered an irregularity in the frequency of votes cast for the University of California, Los Angeles. Stansberry argued that bots were used to manipulate the voting in favor of Jessie Lee and Xinzhong "Golden" Zhao's film "Frozen in Time," which would be a violation of the contest's rules. The contest organizers were informed of the alleged vote manipulation and investigated the matter.[33] Ultimately, the films of Elon University and University of California, Los Angeles were both shown in theaters nationwide.[34] This marked Zhao's second contest in a row being a finalist, and also his second contest in a row having his film shown in theaters, despite not winning either contest.

Student Filmmakers University Film Title
Jessie Lee & Xinzhong "Golden" Zhao University of California, Los Angeles "Frozen in Time"
Amanda Alvich & Mika Orr School of Visual Arts "Just One Bite"
Hunter Strauch & Patrick Wei Elon University "Movie Life"
Clara Montague & Eva Kirie Ithaca College "The Library"
Max McGillivray & Ronald Brown Columbia University "The Premiere"

Coca-Cola Regal Films 2019 Contest[]

In the 2019 contest, teams of student filmmakers from 30 different schools were required to submit scripts highlighting the entertaining and relaxing aspects of the movie-going experience, and the significance of Coca-Cola and popcorn in it, by October 5, 2018. The five selected finalist teams out of roughly 500 submissions were given $15,000 to produce their 35-second films (including the 5-second bumper).[35] The finalists were given access to RED camera equipment and Zeiss lenses during the production process, and also worked with professional colorists at Deluxe's EFILM during the post-production process. This year, director and actress Olivia Wilde partnered with Coca-Cola Regal Films to mentor the student filmmaker finalists, serve on the Red Ribbon Panel, and ultimately announce the winning film.[36] Second-year director Devon Solwold and fourth-year producer Shayain Lakhani from the Savannah College of Art and Design were announced as the grand prize winners by Wilde on social media on April 4, 2019, and their film "Choose Happy" debuted at CinemaCon in Las Vegas, Nevada on the same day.[37] Solwold and Lakhani were awarded a RED DSMC2 DRAGON-X camera kit and ZEISS cinema lenses, and their film began screening in Regal Cinemas locations nationwide in summer 2019, including during the opening weekend of Avengers: Endgame.[38][39] This was the first win in the contest for Savannah College of Art and Design. "Choose Happy" was the only film of the five finalists to be led solely by students in each department during the production process.[40] The winning film tells the story of a sad man with a rain cloud over his head who takes a trip to the movie theater. The rain cloud transforms into a miniature Sun and his spirits are lifted as he takes a sip of Coca-Cola before watching the movie.

This year also featured a new version of the Fan Favorite Award, now called the "Social Media Campaign Award." Finalist schools were required to submit a case study showcasing how they utilized social media to promote their film throughout the contest period. The winners of the award were Lily Campisi and Nicholle Peterson from the University of Nevada, Las Vegas.[41] This was the school's first time being selected as a finalist in the competition. Campisi and Peterson's film, "The Big Wish," follows a girl who discovers a genie in a thrift shop and wishes to go to her happy place, which is Regal Cinemas. Campisi and Peterson used official accounts from departments at University of Nevada, Las Vegas and the hashtag #RebelsBigWish in order to spread their film across social media. The actor for the genie in the film, Danny Shepherd, also had a large following on social media. A local NBC affiliate filmed a live broadcast during the shoot of "The Big Wish" at Regal Cinemas. Additionally, the Nevada Film Office, Fox 5 Morning Show, American Marketing Association's podcast, and the Review-Journal local newspaper showcased the film.[42] "The Big Wish" was shown in Regal Cinemas locations nationwide from December 13, 2019, until February 1, 2020.[43]

Student Filmmakers University Film Title
Devon Solwold & Shayain Lakhani Savannah College of Art and Design "Choose Happy"
Elon Zlotnik & Nathan Nguyen-Le University of California, Los Angeles "It Happened Like This"
Lily Campisi & Nicholle Peterson University of Nevada, Las Vegas "The Big Wish"
Jamie Rabinovitch & Thais Vitorelli The New School "The Exchange"
Cooper Peery & Tyler Sanchez New York University "You Didn't Know That"

Coca-Cola Refreshing Films 2020 Contest[]

The 2020 edition of the contest marked the return of the title Coca-Cola Refreshing Films, after Coca-Cola's partnership with Regal Cinemas ended after the theater chain created a new partnership with PepsiCo, who became its sole non-alcoholic beverage provider.[44] The number of participating schools in the contest was once again expanded, and students from 38 schools nationwide, including two different locations for the Savannah College of Art and Design, were eligible to enter in teams of two members. In this year's contest, at least one member of each team was required to be a student who identifies as female. Initial script applications were due October 10, 2019, and the assigned target audience was 18 to 19 year old movie-goers.[45] From over 900 scripts, five finalists were chosen to produce their 35-second film (including the 5-second bumper) from January to April 2020 with $15,000 and additional resources from the program's partners RED Digital Cinema, ZEISS and Deluxe's EFILM.[46] The winning filmmakers were Elina Itugot and Henry Zhinin from the Savannah College of Art and Design. This was the school's second consecutive win, making them the second school ever to do so after the University of Southern California's winning films in 2009 and 2010. Itugot and Zhinin received a RED DRAGON-X camera package, a ZEISS Milvus Superspeed lens kit and an additional $15,000 in prize money. Their film, "Let Loose," is about two college roommates who are looking for a break from their stress and boredom.[47] The idea for the film came from Itugot's personal struggles with letting herself relax and let loose, and was written by her. Savannah College of Art and Design's entry was once again the only one to be produced with every department led only by students, and it was also the only entry this year to utilize both live-action and animation aspects.[48]

Student Filmmakers University Film Title
Katy-May Hudson & Sakshi Gurnani School of Visual Arts "Just a Step Away"
Elina Itugot & Henry Zhinin Savannah College of Art and Design "Let Loose"
Mia Elliott & Miguel Garcia Columbia College Chicago "Magic"
Grace Lindblad & Forrest Clark Biola University "Neon Jungle"
Abby Hauptman & Desiree Tolchin Ithaca College "The Friday Film Five"

Coca-Cola Refreshing Films 2022 Contest[]

Student Filmmakers University Film Title
TBA January 2022 California State University, Los Angeles TBA
TBA January 2022 Chapman University TBA
TBA January 2022 University of California, Los Angeles TBA
TBA January 2022 Rochester Institute of Technology TBA

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