Creatable World

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Creatable World is the first line of gender-neutral dolls produced by Mattel.

Doll design[]

Creatable World dolls differ in design from other dolls produced by Mattel. The design of the doll is unique and is noticeably different from both Barbie and Ken; there are no curves or broad shoulders present on the dolls.[1] The doll does not have breasts like Barbie does, and has other features that do not display an obvious gender.[2]

The dolls are sold in kits, and 6 different kits are currently part of the doll line. The kits offer several customization options, including different hairstyles, clothes and accessories that are intended to offer a variety of both feminine and masculine presenting play options. According to Kim Culmone, the senior-vice president of Mattel Doll Design, Creatable World is "an opportunity for us to open up that dialogue around what dolls are for and who dolls are for".[3] Michelle Condoni, a spokeswoman for Mattel, has stated that "we see this is as something that's all about play and not about politics".[4]

Research and design for the doll line's development took 18 months.[4]

See also[]

References[]

  1. ^ Rodriguez, Adrianna. "The company that created Barbie is introducing a line of gender-neutral dolls". USA Today. Retrieved 4 October 2019.
  2. ^ Docktorman, Eliana; Bakalar, Spencer; Tsai, Diane. "'A Doll For Everyone': Meet Mattel's Gender-Neutral Doll". Time. Retrieved 4 October 2019.
  3. ^ Asmelash, Leah. "Mattel just launched a gender-inclusive doll line". CNN. Retrieved 4 October 2019.
  4. ^ a b Salam, Maya. "Mattel, Maker of Barbie, Debuts Gender-Neutral Dolls". The New York Times. Retrieved 31 January 2020.
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