Creativity (magazine)

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Creativity

20th Anniversary Issue - 2006
Editor
Categories	Advertising
Frequency	Monthly
First issue	1986
Final issue	2009 (print)
Company	Crain Communications Inc.
Country	United States
Language	English
Website	www.creativity-online.com

Creativity is a website—formerly a monthly magazine—covering all things creative in advertising and design. The magazine was launched in 1986, but the print version closed in 2009. It provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work, and insight on the people and the trends shaping brand creativity.

Creativity covers the creative process from concept through execution. It is popular among advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment.

Creativity's website showcases the latest TV commercials, virals, print ads, interactive campaigns, and other forms of brand creativity. It is updated daily and is accompanied by full creative and production credits. The site also features news, ad reviews, and interviews.

Creativity is part of Crain Communications, a privately held publisher of more than 30 trade titles.

History of AdCritic.com[]

AdCritic.com was founded in 1999 and was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. The cost of providing the necessary bandwidth was too much, however, and the site shut off access to all videos in December 2001.^[1] The following notice was posted on the site at that time:

AdCritic.com has enjoyed a successful life as a leader in the area of archiving television and radio advertising and related information for both consumers and the advertising industry. Our business, although strong, has been unable to weather the current economic realities besieging the United States today. The short answer: we became so popular so fast that we couldn't stay afloat!^[2]

The site was acquired by Ad Age Group in March 2002, at which time it changed to a subscription-only service bundled with Creativity magazine.^[3] In August 2007, the site was relaunched as Creativity Online.

References[]

External links[]

• Official website

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