Currys

From Wikipedia, the free encyclopedia
This article is about the electrical retailer in the United Kingdom. For the general variety of spicy dishes from Asia, see Curry. For all other uses, see Curry (disambiguation).

Currys
IndustryRetail
Founded1884
FateMerged with PC World
HeadquartersActon, London, England, United Kingdom
Key people
Joel Stevenson (Group Retail Director)
James Hales
Colin Orr
ProductsWhite goods, telecommunications, information technology
Number of employees
10,762 (2008)
ParentDixons Carphone
Websitewww.currys.co.uk Edit this at Wikidata

Currys is a British electrical retailer operating in the United Kingdom and Republic of Ireland, owned by Dixons Carphone and selling home electronics and household appliances.

Established as a bicycle retailer in 1927, Currys expanded the range of goods sold and from the 1960s became a major retailer of household electrical items. In 1984 the company was bought by rival retailer Dixons, and the Currys brand was used for all outlets of the combined company. From 2008 the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixon's PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. By October 2021, all outlets will be rebranded as Currys.

History[]

Early years[]

Henry Curry started to make bicycles in Leicester in 1884. Currys was incorporated as a business in 1927 when his four sons merged The Louth Bicycle Company, and the loose confederation of shops which the sons had run since their father's retirement in 1909, with the Nottingham-based Campion Cycle Company.[1]

By the 1940s, the shops sold a wide variety of goods including bicycles, toys, radios and gramophones.[2] Currys pulled out of cycle manufacturing in 1932 when they closed their Leicester factory, but continued to retail bikes (badged as Currys) until the 1960s.[citation needed]

Meanwhile, particularly under the directorship between 1967 and 1984 of Dennis Curry, grandson of Henry Curry,[3] the company underwent considerable expansion to become a major high street supplier of televisions and white goods (refrigerators, washing machines and other domestic appliances); by 1984 Currys Group plc had 570 shops, twice as many as the company which was then to acquire it.[4]

Takeover by Dixons[]

Branch in the former branding in Grimsby, Lincolnshire
Currys adjacent to former rival Comet in Guiseley, West Yorkshire

In 1984, Currys was taken over by Dixons (another electrical products retail chain, now Dixons Carphone) but maintained its separate brand identity. In April 2006, Dixons Stores Group announced that its Dixons shops, except in Ireland and in duty-free areas in airports, would be rebranded as Currys.digital[5] (later changed to Currys Digital). In Ireland, the Dixons shops in Ireland were rebranded as Currys in August 2008,[6] with a new Currys logo.

Before the Dixons rebranding, the chain had only a few small town centre shops compared with its much greater number of large out-of-town megastores. These shops are generally split into four main departments: computing, home entertainment, major domestic appliances and small domestic appliances. The shops are a mix of display products and self service sections.[citation needed] On 17 January 2007, group chief executive John Clare announced that when the leases on the remaining 'Currys High Street' shops (not the rebranded Currys.digital shops) expired, it would be unlikely that they would be renewed: thus the shops would be closed at the earliest opportunity.[7]

Currys PC World[]

A combined Currys and PC World on The Headrow in Leeds

Dixons Retail began a trial combining Currys and PC World shops in 2008.[8][9] A number of shops have since been combined, with their shop formats merged into one. In some cases, this also involved the physical knocking together of some shops which were adjacently located. All advertising for the electronics side of both chains was merged.

During the Dixons Carphone Christmas 2015 to 2016 results update to shareholders, Sebastian James, group chief executive, revealed that over the following financial year the three-in-one shop format (shops featuring Currys, PC World and Carphone Warehouse branding under one roof) would be rolled out across the company's entire portfolio on the United Kingdom and Ireland.[10] The programme was expected to generate around £20 million of incremental annual earnings, due to recurring cost savings as a result of removing property from the portfolio.

Revival of Currys as sole brand[]

Following reorganisations in 2020 and 2021, Dixons Carphone announced that its entire retail business would be rebranded as Currys from October 2021, with the Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone brands retired in the UK and Ireland. In addition, the company's name would change to Currys plc.[11]

References[]

  1. ^ Harry Lerner 1984). Currys, the First 100 Years, Woodhead-Faulkner Press. ISBN 0859413071[page needed]
  2. ^ Whittaker, John (16 April 2001). "Dennis Curry".
  3. ^ "Obituary: Dennis Curry". www.telegraph.co.uk. 17 April 2001. Retrieved 23 June 2021.
  4. ^ "Dixons Group plc" on Company-Histories.com
  5. ^ "Assessing the Currys.digital brand". Marketing Week. 29 September 2006. Retrieved 24 February 2021.
  6. ^ Mulligan, John (7 August 2008). "Electrical store Dixons to be rebranded under Currys name". Irish Independent.
  7. ^ "Business Comment". The Independent. London. 18 January 2007. Archived from the original on 18 February 2007.
  8. ^ "PC World and Currys trial joint store". Archived from the original on 29 September 2010. Retrieved 2 October 2010.
  9. ^ Parfitt, Ben (3 August 2009). "PC World and Currys combo 'a success'". MCV. Retrieved 24 August 2015.
  10. ^ "Christmas Trading Update 2015–16" (PDF). Dixons Carphone. Dixons Carphone. 26 January 2016. Retrieved 29 February 2016.[permanent dead link]
  11. ^ Onita, Laura (13 May 2021). "Dixons, PC World and Carphone Warehouse to disappear in Currys rebrand". The Telegraph. ISSN 0307-1235. Retrieved 23 June 2021.

External links[]

Retrieved from ""