DIA (supermarket chain)

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Distribuidora Internacional de Alimentación, S.A.
TypeSociedad Anónima
BMAD: DIA
ISINES0126775032
IndustryRetail
Founded24 July 1966; 55 years ago (1966-07-24)
Headquarters
Las Rozas
,
Spain
Area served
Spain, Portugal, Argentina, Brazil
Key people
Stephan DuCharme
(CEO)
RevenueIncrease €6.882 (2020)[1]
Decrease - €363 million (2020)[1]
Number of employees
Increase 39.581 (2020)[1]
ParentLetterOne
Websitediacorporate.com

Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish multinational hard-discount supermarket chain founded in 1979 which as of 2020 operates 6,169 stores in Spain, Portugal, Brazil and Argentina where the Company operates DIA is the first franchiser Company in Spain and the fourth largest food sector franchiser in Europe.[2] The Company operates under DIA brand in Spain, Argentina and Brazil and under Minipreço brand in Portugal.[3] It has also owned Schlecker in Spain and Portugal since 2013 that was converted into a new brand named Clarel.

Overview[]

Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.

The Dia chain was created in Spain in 1979, and has undertaken an ambitious plan of international expansion with standard Dia stores in Argentina, Brazil, Spain, in Portugal with "Minipreço" stores . In 2003 Dia opened stores in the People's Republic of China, where the number of openings in a year reached 300 stores. [4]

At the end of March 2020 it had 6.169 stores, 46 distribution warehouses and approximately 39,583 employees worldwide,[5] with a turnover of 6.882 million Euros.[6] Dia also markets up to 7,500 Dia branded products internationally. [7]

From 2000 to 2011, Dia was part of the Carrefour Group[5] but following its spin-off it became independent and debuted in Madrid's IBEX 35 stock market on 2 January 2012.[8]

The Dia Group purchased the operation of Schlecker (including its 1,127 stores in Spain and 41 stores in Portugal, and four distribution centers) for 70.5 million Euros.[9]

In May 2019 the LetterOne investment firm increased its share in the Dia group to 69,76%, effectively taking control of the company. After that, a new Board of Directors was appointed and the Company launched a transformation plan to regain competitiveness and to make the Company profitable focusing on the operational excellence and on a new commercial offer. [10]

France[]

In 2014, Dia sold the whole of its business in France, all 800 stores,[11] to Carrefour for 600 million euros.[12] Although the shops retain the Dia name and logo, Carrefour own-brand products are increasingly replacing Dia's.

See also[]

References[]

  1. ^ Jump up to: a b c "DIA" (PDF).
  2. ^ "Franchises - Business - DIA Corporate". DIA. Archived from the original on 19 May 2015. Retrieved 28 May 2015.
  3. ^ Developed with webControl CMS Intermark Tecnologías. "History - Company - DIA Corporate". Archived from the original on 7 June 2015. Retrieved 28 May 2015.
  4. ^ "Retail giant franchisee plans expansion blitz in "consumer-happy" Nigeria: at least 100 stores by 2020". Archived from the original on 3 August 2016. Retrieved 24 May 2016.
  5. ^ Jump up to: a b "About us: DIA Group". Dia. Retrieved 18 February 2013.
  6. ^ "DIA Statistics". Dia. Retrieved 18 February 2013.
  7. ^ Developed with webControl CMS Intermark Tecnologías. "Private-label brands - Business - DIA Corporate". Archived from the original on 7 June 2015. Retrieved 28 May 2015.
  8. ^ "DIA Group joins Ibex 35". DIA. Archived from the original on 28 May 2015. Retrieved 28 May 2015.
  9. ^ "DIA acquires the business of German Schlecker in Spain and Portugal". DIA. Archived from the original on 28 May 2015. Retrieved 28 May 2015.
  10. ^ "LetterOne and Santander reach agreement over Dia debt". Financial Times. 20 May 2019. Archived from the original on 4 July 2019. Retrieved 4 July 2019.
  11. ^ AFP (20 June 2014). "Le groupe Carrefour va racheter Dia pour 600 millions d'euros". rtl.fr (in French). Archived from the original on 21 July 2015. Retrieved 27 April 2020..
  12. ^ DIA, History Archived 5 March 2013 at the Wayback Machine

External links[]

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